[opendtv] Re: Smartphone, tablet owners worldwide enjoy apps while watching TV, finds research
- From: Mike Tsinberg <Mike@xxxxxxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 1 Aug 2013 18:06:34 +0000
And it seems Facebook is most popular App during prime time TV:
http://www.bloomberg.com/news/2013-07-30/facebook-said-to-plan-to-sell-tv-style-ads-for-2-5m-each.html
Best Regards,
Mike Tsinberg
http://keydigital.com
> -----Original Message-----
> From: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-
> bounce@xxxxxxxxxxxxx] On Behalf Of Craig Birkmaier
> Sent: Thursday, August 01, 2013 2:01 PM
> To: OpenDTV Mail List
> Subject: [opendtv] Smartphone, tablet owners worldwide enjoy apps while
> watching TV, finds research
>
> http://broadcastengineering.com/ott/smartphone-tablet-owners-worldwide-
> enjoy-apps-while-watching-tv-finds-research?NL=BE-20&Issue=BE-
> 20_20130801_BE-20_2&YM_RID=craig@xxxxxxxxx&YM_MID=1413477&sfvc4enews=42
>
> Smartphone, tablet owners worldwide enjoy apps while watching TV, finds
> research Jul. 24, 2013 Phil Kurz
>
> New research from NPD DisplaySearch reveals more than eight in 10
> computer tablet and smartphone owners in 15 countries studied use their
> devices while watching television.
>
> According to the research, "Quarterly Multi-Screen Usage Study,"
> checking email, browsing the Web, texting, visiting Facebook and
> checking the weather are among the most frequently applications
> accessed while watching television.
>
> In total 88 percent of tablet PC owners and 82 percent of smartphone
> owners in the nations surveyed engage in this sort of multitasking
> behavior while in front of the TV.
>
> "The rise in connected mobile devices has changed the way consumers
> view TV and online content," said Riddhi Patel, research director at
> NPD DisplaySearch. "For many people around the world, multi-tasking
> with apps on smartphones and tablets while watching TV has forever
> changed the traditional TV-focused viewing experience."
>
> The research also revealed that 85 percent of tablet owners and 65
> percent of smartphone owners view online content on their mobile
> devices instead of on their TVs at least some of the time.
>
> Among those who use mobile devices to view online content, most said
> that they like the ability to watch from anywhere and do not have to
> compete with others for control of the TV remote.
>
> Among the 15 percent of tablet owners who never watch online content on
> their mobile devices, the main reasons cited are that the screens are
> too small and that the sound quality is not as good as on TV.
>
> Similarly, 35 percent of smartphone owners never use their smartphones
> to view online content because of the smaller screen sizes, difficulty
> holding them for long periods and poor sound quality.
>
> The percentage of consumers who watch online content on their mobile
> devices instead of TVs also varies greatly depending on the type of
> market. For example, while 60 percent of connected-TV owners in the
> United States, France, Italy and other mature markets sometimes watch
> content on a tablet PC, the number jumps to 72 percent in emerging
> markets such as Brazil, China, and India.
>
> The markets studied for the new research include: Brazil, China
> (urban), France, Germany, India, Indonesia, Italy, Japan, Mexico,
> Russia, Thailand, Turkey, the United Kingdom, the United States and
> Vietnam.
>
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