[opendtv] Re: Sony To Take Viacom Over-The-Top | Multichannel

  • From: Albert Manfredi <albert.e.manfredi@xxxxxxxxxxx>
  • To: <opendtv@xxxxxxxxxxxxx>
  • Date: Mon, 15 Sep 2014 02:29:37 -0400

Craig Birkmaier wrote:


There may well be a business in special interest sports portals,
monetized via advertising. It may be  profitable to create ad
supported portals for sports that are too "special interest" for
the ESPN TV channels.
And ESPN is looking into this too. Ain't that a kick in the pants? Also, just today I see that Netflix is expanding to a number of Western European countries. Didn't I suggest to you that the Internet permits this, without being shackled to the old models of TV content distribution? Or should I fetch this too out of the archive? These are NEW ways of doing business, Craig. Not the same old same old you enjoy dredging up. 

This is  the repeat from more than a year ago, in which I said:


It is foolish to think that CBS prefers to have customers tied
to bundles that include a bunch of expensive ESPN channels,
for example, since CBS gets zero nada out of that ESPN
overhead cost for customers. They might even lose potential
customers that way.

The MVPD model, retained to control access to Internet TV,
cannot stand long. It's top heavy, cumbersome, unnecessary
anymore. You can't assume the consumer is too plain dumb
to eventually figure this out. They already are figuring this
out.


And Craig replies today,


ALL OF THIS is your imagination working over time. None of
this has happened.
Hey Craig! Wake up! This is what Sony and Viacom are doing. (Do you want me to post from over a year ago, where I mentioned Amazon instead of Sony?) This is what ESPN is considering. Waxing loquacious about what happened in TV decades ago gets sort of boring after awhile, doesn't it? Everybody knows what happened in the past. We're talking about TV of the future, not what everyone already knows. 


Like I said, broader distribution, perhaps even without
subscription fee, can end up being even more profitable.



Seriously?
Again, Craig, argue with Skipper. Here's the quote from the NYT article. And please, READ THESE so you don’t keep arguing in circles: 

http://www.nytimes.com/2013/08/27/sports/ncaafootball/to-defend-its-empire-espn-stays-on-offensive.html?pagewanted=all&_r=0
"According to ESPN President John Skipper, they're trying a new strategy in where they are they believe there could be more profit by engaging digital content with on-screen ads and a direct-to-consumer strategy." 

What is there not to understand, Craig?


Guess you missed that part.
Sorry, Craig, Forbes' article did not address the fact that 2 out of 3 non-subscribers used to be shackled to an MVPD. John Skipper gets this. He's not satisfied even with a 10 percent drop. How is it you don't get this? 

If it's not the case today, it tends to blindside you, eh?

Bert



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