[opendtv] Re: TV Guide's new look
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Fri, 14 Oct 2005 08:23:48 -0400
At 12:28 PM -0400 10/13/05, Manfredi, Albert E wrote:
>This seems like a good list to air my grievances on TV Guide.
Could this be an indication that the way people consume television
programming is changing?
I don't need TV guide because I have an EPG built into my cable STB,
as do more than half of the homes in the United States (i.e. the
total of digital cable and DBS subscribers). What's more, with that
EPG i can easily record any show to the integrated PVR.
Local TV listings can be obtained in MANY ways today. We get a weekly
guide in our newspaper on Saturday and daily listings. The sports
page lists all of the sporting events that are available on a daily
basis - today's paper has listings for all of the college football
games tomorrow.
Then there are the Internet TV guide sites, if you want to go
on-line.Not to mention that Yahoo and Google are getting into the
business, integrating multiple delivery infrastructures including Web
downloads of TV content.
TV guide has always been primarily about promotion for the TV
industry - you can think of it as Entertainment Tonight in print. It
comes as no surprise that they would change the format to focus on
promotion, now that the TV listings business is being transformed.
In a world where there will be a multitude of choices, how do you get
people to watch YOUR content? Channel surfing in too unpredictable.
Guides that list programming using the traditional time & channel
grids are focused on "What's on Now," not searching for programs that
you might be interested in.
Could it be that we are in the midst of a transition in TV from
surfing to REAL searching, and that the program guide of the future
will be the one in your media center that shows all of the content
for which you have Opted In, and allowed onto your PVR? In that
environment the new TV guide makes sense, as its primary role is to
get you to put a program into YOUR guide?
Regards
Craig
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