To me, this is the usual not-quite-transparent title. Because, in fact, (1) the
majority of TV viewing on campuses is on demand, (2) it is done on PCs mostly
(as opposed to TVs or handheld devices), and (3) it is therefore Internet TV
(as opposed to legacy MVPD broadcast channels or even OTA broadcast).
And, given that sports are a big draw on campuses, they say in this piece, the
live fraction of watching does not come as a big surprise. The actual figures
are 44% watched live, which means 56% watched on demand. Let's get real.
The students use the biggest screen they have, for TV watching, which is why
their laptops reign, for this on campus scheme. All of which makes a lot of
sense, in spite of the nonsensical and illogical hype we had to endure, for so
many years.
This Comcast campus service streams everything, and it is compatible with
desktops, laptops, Roku, plus iOS and Android devices. I guess the lesson here
is, all TV can be sent over the Internet this way. And there's no urgent need
to add into the mix any "broadcast channel," be it on the Xfinity legacy 6 MHz
channels, or ATSC 3.0. In fact, having that Roku compatibility makes this
campus streaming service immediately available on any number of "connected
TVs," which seem to have standardized on Roku for their Internet stream "tuner."
Bert
----------------------------------------------
https://www.tvtechnology.com/news/comcast-data-says-live-tv-rocks-college-campuses
Comcast Says Live TV Grabs High Ratings On College Campuses
'Xfinity On Campus' stats says students watch live television more than
on-demand, DVR
Tauren Dyson Sep 14, 2018
Students on college campuses really enjoy watching live TV, mainly on their
laptops, according to Comcast statistics. The company released a summary of
aggregated from its Xfinity On Campus service show that college students prefer
watching live television, then video on demand, followed by DVR content. In the
last two years, the service -- which includes access to live and on demand
programming from 100+ broadcast, cable and premium channels anywhere on
campus-- has doubled in size on college campuses. Xfinity On Campus now reaches
more than 130 college campuses around the country.
The data shows students particularly enjoy watching content on their laptops
over other mobile devices, especially on Thursdays and Sundays during primetime.
The data, compiled from January 2018 through June 2018, showed:
Live TV Matters: 44 percent of total video consumption was live, followed by
video on demand at 37 percent, and DVR at 19 percent.
TGISunday and TGIThursdays: Students spend the most time watching TV on Sundays
and Thursdays, while spending the least amount on Saturdays. And 7:00 - 9:00
p.m. is still the most popular viewing time across all days of the week.
Biggest Screen Wins: Even without TVs, students still revert to the biggest
screen available; twice as much consumption happens on computers and laptops
verses mobile devices.
Sports Reign: Live sports dominated the top 10 most-watched programs, fueled by
the NBA and NFL playoffs, the Winter Olympics, Super Bowl, and the NCAA
basketball tournament.
Must-See TV: Among the most popular live programs were This is Us, Grey's
Anatomy, The Bachelor, Jersey Shore: Family Vacation, Riverdale, The Good
Doctor, Keeping up with the Kardashians, grown-ish, Modern Family and Law &
Order: SVU.
"Tens of thousands of students use Xfinity on Campus every day to watch TV and
that's enabled us to identify some interesting viewing trends, like the
significant portion of live programming college students are watching,
including sports, scripted drama and reality TV," said Mike Gatzke, Vice
President, Video Subscription Services, Comcast Cable. "Xfinity on Campus is
helping us learn a lot about what, how and when students watch, and ultimately
enabling us to further enhance and improve our service to offer them the best
entertainment experience across devices, anywhere on campus."
----------------------------------------------------------------------
You can UNSUBSCRIBE from the OpenDTV list in two ways:
- Using the UNSUBSCRIBE command in your user configuration settings at
FreeLists.org
- By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word
unsubscribe in the subject line.