Of course. The go-to place to search for anything has become the web, so I've
never understood why the web wouldn't also be used to find video material. Of
course, if you want to both find and view, from the same appliance, best use a
PC, or smartphone if the small screen isn't a nuisance.
Or, those streaming platforms have decent search engines for content, as long
as the content exists in their virtually-walled garden.
It's taking time, but gradually, people seem to be accepting that TV content is
no different from any other content that is Internet-friendly.
Bert
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https://www.tvtechnology.com/news/hub-viewers-more-likely-to-discover-new-shows-online
Hub: Viewers More Likely to Discover New Shows Online
Netflix continues to build its lead as the top choice for new show discovery.
Michael Balderston 13 hours ago
BOSTON-There's a lot of good content in what has been called the golden age of
television, and viewers are discovering new and sometimes classic shows
frequently. How they discover them has changed in recent years, however, as
online sources are becoming the go-to place rather than through traditional
pay-TV set-top box, according to Hub.
In its annual "Conquering Content" study, Hub has found that online resources
have not only overtaken traditional TV options for finding and viewing new
shows, but that it is nearly doubling as the place for viewers to discover
their new favorite shows.
In 2015, when Hub asked viewers to reveal how they found a favorite show
they've discovered in the last year, 57% said that they did so through a
set-top box either with live TV, DVR or VoD; online came in at 43%. Since then,
those numbers have been trending in opposite directors, and as of 2019 the
margin is the largest its ever been, with online serving as the main source for
63% of viewers, while traditional TV options were the method for just 35%.
Netflix has separated itself as the top online choice. After overtaking
traditional TV for the first time in 2018, the streamer has built upon its lead
and was cited as the source of new favorite shows by 34% of respondents (up
from 30% in 2018). Meanwhile, in comparison, traditional TV dropped a couple of
points from 25% in 2018 to 23% in 2019.
"Even if traditional TV platforms still account for the bulk of all TV viewing,
online sources are now the clear go-to for consumers' favorite shows-the shows
they're most likely to talk about with others," said Peter Fondulas, principal
at Hub and co-author of the study. "Equally notable is that Netflix, by itself,
is now a stronger source of favorite shows than all linear TV networks taken
together."
More information on the study can be found at www.hubresearchllc.com.
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