RATHER OBVIOUS!
There’s really nothing new worth discovering via the traditional STB
distribution channels (broadcast and MVPD channels). Not to mention that the
ability to access new content on demand, rather that making appointments or
recording shows on a DVR has fundamentally changed the way we watch TV.
It is thus rather ironic that services like Netflix are paying hundreds of
millions for legacy broadcast content (e.g. “Friends”) to keep their streaming
services viable.
Who knew that a new generation would “discover” legacy content from another
century to binge on?
Regards
Craig
On Nov 7, 2019, at 10:56 PM, Manfredi (US), Albert E
<albert.e.manfredi@xxxxxxxxxx> wrote:
Of course. The go-to place to search for anything has become the web, so
I've never understood why the web wouldn't also be used to find video
material. Of course, if you want to both find and view, from the same
appliance, best use a PC, or smartphone if the small screen isn't a nuisance.
Or, those streaming platforms have decent search engines for content, as long
as the content exists in their virtually-walled garden.
It's taking time, but gradually, people seem to be accepting that TV content
is no different from any other content that is Internet-friendly.
Bert
-------------------------------------------------------
https://www.tvtechnology.com/news/hub-viewers-more-likely-to-discover-new-shows-online
Hub: Viewers More Likely to Discover New Shows Online
Netflix continues to build its lead as the top choice for new show discovery.
Michael Balderston 13 hours ago
BOSTON-There's a lot of good content in what has been called the golden age
of television, and viewers are discovering new and sometimes classic shows
frequently. How they discover them has changed in recent years, however, as
online sources are becoming the go-to place rather than through traditional
pay-TV set-top box, according to Hub.
In its annual "Conquering Content" study, Hub has found that online resources
have not only overtaken traditional TV options for finding and viewing new
shows, but that it is nearly doubling as the place for viewers to discover
their new favorite shows.
In 2015, when Hub asked viewers to reveal how they found a favorite show
they've discovered in the last year, 57% said that they did so through a
set-top box either with live TV, DVR or VoD; online came in at 43%. Since
then, those numbers have been trending in opposite directors, and as of 2019
the margin is the largest its ever been, with online serving as the main
source for 63% of viewers, while traditional TV options were the method for
just 35%.
Netflix has separated itself as the top online choice. After overtaking
traditional TV for the first time in 2018, the streamer has built upon its
lead and was cited as the source of new favorite shows by 34% of respondents
(up from 30% in 2018). Meanwhile, in comparison, traditional TV dropped a
couple of points from 25% in 2018 to 23% in 2019.
"Even if traditional TV platforms still account for the bulk of all TV
viewing, online sources are now the clear go-to for consumers' favorite
shows-the shows they're most likely to talk about with others," said Peter
Fondulas, principal at Hub and co-author of the study. "Equally notable is
that Netflix, by itself, is now a stronger source of favorite shows than all
linear TV networks taken together."
More information on the study can be found at www.hubresearchllc.com.
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