Geez, guys. Only large, premium, OLED TVs? Again, playing the hard-to-get game.
One wonders why the continued shyness. Last time around, the TV makers played
these games for years, until the FCC said enough. This time, not sure that will
ever happen.
Still just the 1st day. Let's see if any others are less timid.
Bert
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https://www.tvtechnology.com/atsc3/lg-electronics-to-rollout-six-3-0-tvs-this-year-in-u-s
LG Electronics to Rollout Six 3.0 TVs This Year in U.S.
The introduction is welcome news for U.S. broadcasters launching Next Gen TV
service.
Phil Kurz 10 hours ago
LAS VEGAS-LG Electronics today announced it will offer six premium OLED TV
models supporting ATSC 3.0 in 2020, ranging in size from 55 to 88 inches.
The announcement, made the day before the official opening of CES 2020, answers
the question in the minds of many industry observers about whether or not ATSC
3.0 consumer receivers would actually make it to market in the United States,
and offers one more indication for broadcasters that a voluntary transition to
Next Gen TV will actually be able to seen by viewers.
"Speaking of futureproofing, another key change in 2020 is the official U.S.
launch of Next Gen TV," said Tim Alessi, director of new products for LG
Electronics. "Next Gen TV is the new ATSC 3.0 broadcast standard, co-developed
by LG, which is the world's first internet protocol-based television standard."
During the LG Electronics press presentation at the Mandalay Bay Convention
Center, the company laid out several key strategies it is pursuing, including
leveraging AI to enhance the lives of customers, and partnerships.
The Next Gen TV rollout is timed with this year's expectation that more than 60
local TV stations covering around 70% of the U.S. viewing public will launch
ATSC 3.0 service in 2020.
Briefly explaining the standard, as a marriage of broadband and broadcast,
Alessi laid out how ATSC 3.0 will enable broadcasters to deliver 4K UHD,
multidimensional sound and interactive content "among many other potential
benefits," he said.
All of the new 3.0 models will carry the Consumer Technology Association's new
Next Gen TV logo, he added.
While the announcement is a major step on the road to 3.0 success, reaction to
the news among the mostly consumer electronics press in attendance was rather
low-key.
Their interest was focused on the company's new G10 OLED Gallery Series 65-inch
OLED. With a thickness of only 20mm, the new television mounts flush to the
wall without the need for a separate connection for source signals.
The company is also extending its lineup of 8K televisions with six new models,
leveraging AI to scale content, touting the use of its new televisions as
displays for gaming and supporting the UHD Alliance's Filmmaker Mode to ensure
what a filmmaker intended the audience sees is actually displayed on its
televisions.
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