I think that in essence, this prediction is correct. And, it's not just "5G,"
but rather, IP delivery, on two-way networks. No big surprise for me. It's the
way I've been watching TV for years now.
Kind of why I still question this ATSC 3.0 push. One-way OTA delivery, used as
backup, in case the IP networks (which require a lot of infrastructure) fail,
makes a lot of sense. The question is, how much is necessary, for that
emergency backup role? Could the broadcasters not share, say, two, perhaps
three tall OTA towers and transmitters, in a market, for that emergency role?
As long as IP, or specifically 5G, are being mentioned, it's doubtful to me
that the broadcasters will be running those distributed networks. They'll be
riding on the networks, not necessarily owning them. That's a whole different
line of work, with oodles of investment required, especially for 5G.
Hey, if broadcasters want to compete with Verizon, T-Mobile, and AT&T, more
power to them. But to compete, it means provide a neutral Internet service, not
just provide TV signals.
Let's look at a couple of telling quotes, to bring the vague notions in better
focus:
"Nevion said that as increasing numbers of people favor streaming over
conventional linear television delivery, the capabilities of 5G will help to
cater to this audience and the demand to be able to stream content on the go."
So, this acknowledges that their vision must support interactivity. They
mention streaming instead of just linear delivery. Hence, this infrastructure
must be two-way, and must support multiple different simultaneous streams.
"Andy Rayner, chief technologist, Nevion, said, '5G technology can potentially
deliver OTT broadcast services with the quality required not only for mobile
devices, but also for TV screens at home.'"
Especially when combined with the previous quote, this also implies use of a
two-way network, and edge servers, to negotiate each unicast session.
"It is too soon to say exactly at which point in the broadcast chain 5G will
provide the most value."
My thinking continues to be, the broadcasters provide the TV content, that
these other IP networks carry. And the broadcasters may possibly play a role in
deploying the widely distributed TV servers, in existing IP networks, if the
ISPs grumble about that cost.
Bert
-----------------------------------------------
https://www.tvtechnology.com/news/nevion-broadcasters-think-5g-will-replace-broadcast
Nevion: Broadcasters Think 5G Will Replace Broadcast
By TVT Staff a day ago
Survey says most think changeover will begin within the next 1-2 years
OSLO, Norway-Nevion, a provider of networking technologies for communications
providers, has released a global survey of broadcasters that says 82% believe
that cellular networks like 5G will eventually replace traditional broadcast
distribution like DTT/DTV and satellite as the preferred way to access TV
content, with over a third (37%) of these respondents expecting this to begin
happening within one to two years.
The company says the research was conducted by OnePoll on behalf of Nevion, and
polled 225 broadcasters across Europe, Australia, China and Northern America
with the aim of understanding how they envision using 5G and their perceptions
of the technology.
The results are from a survey Nevion reported on in June that said more than
90% of broadcasters surveyed expected to adopt 5G technology over the next
several years.
Ten percent of those surveyed anticipate that it will take more than three
years for 5G to overtake traditional services but the vast majority (94%) of
broadcasters agree that 5G will likely increase the consumption of content.
Nevion said that as increasing numbers of people favor streaming over
conventional linear television delivery, the capabilities of 5G will help to
cater to this audience and the demand to be able to stream content on the go.
With 5G set to enable viewers to stream live content on any connected device no
matter where they are, Andy Rayner, chief technologist, Nevion, said, "5G
technology can potentially deliver OTT broadcast services with the quality
required not only for mobile devices, but also for TV screens at home. This
could mean, as our research uncovered, that 5G is eventually likely to usurp
DTT for consumers at home as well as on the move. In the long term, it is
likely that 5G mobile technology could become the standard means to deliver
terrestrial television. However, it is expected that both DTT and 5G delivery
(when ready) will co-exist for a reasonable time."
Nevion noted that "there are clear shortcomings with the current capabilities
of mobile technology compared to DTT, which is highly optimized for
power-efficient digital linear broadcast distribution and that there is also a
key distinction between the potential of Service Provider offerings for
broadcast media consumption and the use of the 5G radio technology to provide
future real-time broadcast distribution capability."
These views regarding 5G as the primary means of distribution of TV content are
reflected in the research findings. Half (50%) of the broadcasters surveyed
think the biggest challenge of using it will be network performance issues and
coverage issues (42%). This is followed by issues with reliability (26%) and
network security (22%), as well as some broadcasters expressing concern about
the environmental impact of 5G.
Rayner concluded, "Ultimately, we are only just scratching the surface of 5G,
and although broadcasters already see its potential value, at this stage
industry-wide explorations into the technology are ongoing. It is too soon to
say exactly at which point in the broadcast chain 5G will provide the most
value. As such, broadcasters currently delivering with DTT will need to work
with experts to follow the evolution of 5G broadcast capability."
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