[opendtv] Re: TV Technology: Nevion: Broadcasters Think 5G Will Replace Broadcast
- From: "Craig Birkmaier" <dmarc-noreply@xxxxxxxxxxxxx> (Redacted sender "brewmastercraig" for DMARC)
- To: opendtv@xxxxxxxxxxxxx
- Date: Sat, 18 Jul 2020 08:26:48 -0400
On Jul 17, 2020, at 10:21 PM, Manfredi (US), Albert E
<albert.e.manfredi@xxxxxxxxxx> wrote:
I think that in essence, this prediction is correct. And, it's not just
"5G," but rather, IP delivery, on two-way networks. No big surprise for me.
It's the way I've been watching TV for years now.
Of course it is correct. It has already happened...
Even as 5G is slowly deployed.
What will 5G add to this “picture?”
Added bandwidth in dense urban areas;
Wireless broadband to compete with legacy broadband services;
Improved spectral reuse and power usage in all existing wireless spectrum bands.
Kind of why I still question this ATSC 3.0 push. One-way OTA delivery, used
as backup, in case the IP networks (which require a lot of infrastructure)
fail, makes a lot of sense. The question is, how much is necessary, for that
emergency backup role? Could the broadcasters not share, say, two, perhaps
three tall OTA towers and transmitters, in a market, for that emergency role?
The major problem with broadcasting is its reliance on market based
protections, used to demand retrans consent payments from (V)MVPDs. THis is
keeping broadcast TV alive, and preventing its replacement with a true
emergency backup service.
TV Broadcasters need only look at their peers in radio broadcasting to see the
future. While radio stations are mostly “local” other than a handful of clear
channel AM stations, they are abandoning the market based restrictions and
limitations of linear formats. I can now listen to my “local” station anywhere
via the Internet, and access their “linear programs” on demand.
If we need an emergency broadcast TV system, it can be built easily with a
handful of high power VHF stations, not unlike the clear channel AM stations.
As long as IP, or specifically 5G, are being mentioned, it's doubtful to me
that the broadcasters will be running those distributed networks. They'll be
riding on the networks, not necessarily owning them. That's a whole different
line of work, with oodles of investment required, especially for 5G.
Yup! It makes absolutely NO SENSE to build another distributed broadcast
transmission system. ATSC 3.0 would be a waste of time and capital.
Regards
Craig
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