[opendtv] Re: TV Technology: NextGen TV Could Fuel 50% Local TV Revenue Growth Over 10 Years, Says BIA
- From: "Craig Birkmaier" <dmarc-noreply@xxxxxxxxxxxxx> (Redacted sender "brewmastercraig" for DMARC)
- To: opendtv@xxxxxxxxxxxxx
- Date: Mon, 20 Jan 2020 09:20:22 -0500
On Jan 19, 2020, at 11:21 PM, Manfredi (US), Albert E
<albert.e.manfredi@xxxxxxxxxx> wrote:
But it's not ATSC 3.0 that solves these shortcomings. It is having the
broadcast networks, and potentially also the broadcast stations, on the
actual Internet. Which can be done any old time they please.
Bert missed it again. When will he figure this out?
The graphic in the article tells us the real story: the growth of broadcast
revenues in the next decade will be driven by retransmission consent.
There is absolutely NO REASON for broadcasters to adopt ATSC 3.0, unless they
are forced to do so by the FCC. ATSC does provide some improved tools is
stations want to consolidate their transmission resources - i.e. multiple
stations use the same frequency and simulcast; but they can do this today with
ATSC 1.0.
Broadcast stations ARE being carried over the ACTUAL internet - as part of
VMVPD bundles. Here in Gainesville Hulu Live has carriage deals with ALL of the
local stations; AT&T TV offers all stations except for the NBC affiliate.
We signed up for a trial of HULU Live last weekend to watch the NFL Playoff
game on NBC. The advertised price Was $54.99, which includes access to all of
the Hulu services. The actual charge is $62.48 with taxes and fees. The monthly
fee for AT&T TV is $68.96. This morning my wife said we might as well go back
to Cox cable...
The broadcast networks have the clout to demand subscriber fees via VMVPD
bundles, as they do for all of the other networks they own. But local stations
- including network O&O’s - rely on those archaic transmitters... and
retransmission consent.
So bottom line, the only thing that is likely to change for broadcasters over
the next decade is that retrans consent fees will keep increasing, and fewer
people will use an antenna.
Regards
Craig
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