The promotional video they mention in the article is here:
https://www.watchnextgentv.com/
Too bad this is no clearer than anything else we've seen on the subject. The
promo does not mention that this is a one-way broadcast standard, to replace
ATSC 1.0 (eventually), or that you need a new TV set or STB to receive it, or
that the new features they mention can only be used with new hardware, or that
you need a broadband connection to go with the OTA broadcast, for any
interactivity or additional content, or for that matter, that this OTA
component won't even apply to cable or DBS TV.
At the web site, they do provide a link to LG, Samsung, and Sony sites, which
list the few high end models with built-in ATSC 3.0 receivers. Searching
online, no change from last January, concerning any sort of ATSC 3.0 dongle or
STB. You see the Geniatech A683 mentioned, but nowhere to be found.
"The consumer-facing promos, which are already on-air in more than 12 markets
where broadcasters are transmitting 3.0, highlight top NextGen TV features,
including 'stunning video,' 'movie theater-quality sound,' 'consistent volume
across channels' and better live coverage with 'enhanced internet content.'"
1. Stunning video, with 4K or 8K HDR TV sets. In principle, also available
online, for those sets. In fact, I don't know how these receivers are designed,
other than, they also receive ATSC 1.0. So here's a question. Could they get 4K
HDR content, if it were to be transmitted over ATSC 1.0? Either over MPEG-2 TS,
or over MPEG-2 TS encapsulating IP? I don't know, but no reason why not.
2. Movie theater quality sound, with a good, multichannel audio system, sure.
How many people even exploit the 5.1 Dolby available today, in their homes?
You're lucky to see sound bars used, and they really don't do 5.1 audio any
justice.
3. Enhanced Internet content, should be available on any connected TV or PC, no?
Why not come out and explain this clearly? My impression continues to be that
no one wants to explain. Not sure why. To generate excitement, these receivers
should have been built into new TV sets for a long time already, as opposed to
being scarce and overpriced.
Bert
----------------------------------------
https://www.tvtechnology.com/news/nextgen-tv-multimillion-dollar-promotional-campaign-set-for-holidays
NextGen TV Multimillion Dollar Promotional Campaign Set for Holidays
By Phil Kurz 2 days ago
The campaign includes three promos, a consumer website and material for station
websites
WASHINGTON-As the holidays approach, a multimillion dollar campaign designed to
raise consumer awareness about benefits of NextGen TV is poised to take to the
air with a 30-second and a pair of 15-second promotional spots proclaiming that
"the future of television has arrived," Pearl TV announced.
"We've produced spectacular new TV spots that introduce that capabilities... of
NextGen TV...," said Pearl TV Executive Director Anne Schelle. "This initial
effort is all about consumer awareness...," she said.
The consumer-facing promos, which are already on-air in more than 12 markets
where broadcasters are transmitting 3.0, highlight top NextGen TV features,
including "stunning video," "movie theater-quality sound," "consistent volume
across channels" and better live coverage with "enhanced internet content."
Pearl TV together with its Phoenix Model Market Partners is coordinating the
campaign, which also includes content stations can use on their own websites to
reinforce the NextGen TV messaging.
A consumer-friendly website is in place as well to help the public find
stations transmitting NextGen TV and where to purchase sets from LG
Electronics, Samsung and Sony-the three CE manufacturers that in January
announced 20 NextGen TV models. Since then, the companies have released even
more.
The 30-second spot makes the point that NextGen TV is "designed to be
upgradeable with the advancements of tomorrow" against a skyline shot of
futuristic skyscrapers.
"We want consumers to understand that the NextGen TV experience from local
stations will be getting better and better, as more functions and features are
added down the road," said Schelle.
Feedback from the initial campaign will be used to tweak messaging and extend
promotional efforts later in 2021 as more NextGen TV models come to market, she
said.
Hothouse, an Atlanta-based integrated marketing agency, developed the campaign.
Its aim is to introduce and solidify the value proposition of NextGen TV,
according to Pearl TV.
The consumer-facing NextGen TV website is live. The promos can be viewed
online.
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