Well, just four days before this article was written, ATSC Standard A/344 was
published. So, EVEN IF, before that standard was published, some confused
people may not have understood how interactivity works, now it is plainly
written, black on white. In short, to order pizza, or anything else, you need a
broadband connection. Forget about the broadcast signal. It either plays no
role at all, or at most, it might conveniently air a URL. Only slightly more
convenient than having a URL printed on a magazine ad on your lap, while
watching TV. Big whoop.
The one comment to the article is also to the point. This could have been done
with ATSC 1.0 too (or just reading a magazine).
The important takeaway: ATSC 3.0 DOES NOT provide broadband service, nor does
it provide true interactivity. That is hype, deliberate meant to mislead the
innocent. ATSC 3.0, just like ATSC 1.0 could have done more effectively than it
has done, can merely make use of Internet broadband. Interactivity is provided
by the Internet broadband connection.
Bert
--------------------------------------------
http://www.tvtechnology.com/news/0002/report-consumers-open-to-shopping-through-tvs/282473
Report: Consumers Open to Shopping Through TVs
Many not aware how to utilize the technology
December 21, 2017
By Michael Balderston
SAN FRANCISCO-How nice would it have been if you could have gotten your
Christmas shopping done with a simple push on your TV remote? That would be
something of interest to 76 percent of Americans according to a t-commerce
study from Connekt.
The report showed that those three-quarters of respondents had a strong
interest in shopping through their TVs in real time if the option was
available. Of those interested, 65 percent would purchase products shown in TV
ads, while 35 percent would be inclined to purchase products featured in TV
shows.
Currently, the biggest obstacle might be letting people know that this
technology is actually available. A majority of respondents (78 percent) said
they were not familiar with technology that enables them to buy products using
a TV remote. Still, there is a growing interest in t-commerce; 42 percent of
those surveyed said they will likely buy products through their TV in 2018.
Among the top reasons for people's reason is convenience, according to 74
percent of the respondents. The ability to buy right when they see a product
they liked came in second at 66 percent. The ability to use a new technology
and shopping from a comfortable setting also were popular options.
As far as what people want to buy off of their TVs, household goods came in at
76 percent, followed by consumer electronics at 67 percent, clothing with 47
percent, and home and garden with 44 percent.
Some holiday shopping this year has already been done through Connekt's
ShopTVTM application, with the top shopped categories coming in as consumer
electronics, home accessories, fashion accessories, automotive, hobbies and
toys, sports merchandise and wellness.
Comments:
disqus_TeEXD9gue3 * 3 days ago
I dunno about this. Years ago, the FCC established the Interactive Video Data
Service so people could order pizza through their TV. IVDS died and the
spectrum was reallocated. I really can't think of anything I've seen on
television that I'd like to buy (that minute or ever). Television can build an
awareness that a product exists, but, I think when someone is ready to buy,
they are much more likely to see it in a local retailer or do a web search to
find it. I just don't see the "impulse buy" off a TV ad.
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