"Sony's Fay declined to provide any information about possible NextGen TV
introductions, instead referring those at the session to attend the company's
press conference later in the day. Sony eventually debuted its X900H model that
is NextGen TV-compatible."
So, one set from Sony, so far.
This unfortunately sounds like that familiar "the train has left the station"
hype of some 20 years ago, which only became fact after the FCC stepped in and
forced the issue. Which it cannot do in this case. A separate, incompatible
broadcast standard, sharing the same spectrum as the existing standard, only
means that every user is disadvantaged. In broadcast, adoption has to be 100%,
not just for super pricey OLED top of the line sets.
Bert
-----------------------------------------
https://www.tvtechnology.com/atsc3/twenty-3-0-consumer-receivers-coming-in-2020-says-atsc-president
Twenty 3.0 Consumer Receivers Coming in 2020, Says ATSC President
Madeleine Noland, president of the committee, says at least 20 3.0 receivers
are on their way to market.
Phil Kurz Jan 7, 2020
LAS VEGAS-The 10-year slog taking a new generation of digital television
broadcasting from a mere concept to a complete system capable of delivering
IP-based video and other services to receivers in the U.S. homes is ending as
20 actual NextGen TV receivers are debuting this week at the 2020 Consumer
Electronics Show-effectively closing the loop in the ATSC 3.0 ecosystem that
long concerned broadcasters and fueled naysayers.
Speaking at an IEEE-sponsored event Jan. 6, the day before the opening of this
year's consumer electronics confab, Madeleine Noland, president of the Advanced
Television Systems Committee, told those attending the session that 20 NextGen
TVs [the consumer-facing marketing designation for ATSC 3.0 capable sets] will
be announced at CES 2020.
Noland was joined on the stage by John Taylor, senior vice president of Public
Affairs at LG Electronics; Dan Schinasi, director, Product Planning, Consumer
Electronics Product Marketing, at Samsung; and Luke Fay, senior manager,
Technology Standards, at Sony. Brian Markwalter, senior vice president at the
Consumer Electronics Association, moderated the panel.
Earlier in the day, LG Electronics announced six new NextGen TV models ranging
in size from 55 to 88 inches, which are expected to reach market in the second
quarter. The day before, Samsung announced it would support NextGen TV in its
full line of 8K products, ranging in size from 55 to 85 inches. The sets are
expected to become available in spring 2020, said Schinasi.
(While the ATSC 3.0 standard could one-day be used to support 8K broadcasting,
its highest supported resolution at the moment is 4K UHD.)
Sony's Fay declined to provide any information about possible NextGen TV
introductions, instead referring those at the session to attend the company's
press conference later in the day. Sony eventually debuted its X900H model that
is NextGen TV-compatible.
Recalling a few years ago when he was walking on the roof of the Las Vegas
Convention Center to mount an antenna to receive an ATSC 3.0 signal transmitted
by the Sinclair Broadcast Group station from Black Mountain, LG's Taylor
emphasized that ATSC 3.0 is no-longer a work in progress. "Now it is real with
real products and services coming on the air," he said during the session.
Schinasi mentioned another sign that ATSC 3.0 consumer equipment is becoming a
reality during the session. "From the marketing side, what's a little bit
unique here is for marketing this, ATSC 3.0 is the technical standard, for
marketing this [the name] is NextGen TV. And through the efforts of CTA, the
industry has gotten together a common name, a common logo, across CE companies,
broadcasters, NAB, TV broadcast groups. Everyone will be marketing that, so
that's an important element to really help this get off the ground."
With the news that 20 NextGen TV models are being announced at CES 2020, the
reality of 3.0 coming to fruition is sinking in. Noland recalled a conversation
she had with a "very prominent broadcaster" prior to the session.
"He [the broadcaster} said, 'Oh my God, we have our work cut out for us,'" said
Noland.
"The TV guys have really done a great job...," she said. "The broadcasters are
very excited about this. They know there is going to be product on the market.
The product is going to be marketed to consumers, and there had better be
something to watch," she said.
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