[opendtv] Re: TV Technology: Twenty 3.0 Consumer Receivers Coming in 2020, Says ATSC President
- From: "Craig Birkmaier" <dmarc-noreply@xxxxxxxxxxxxx> (Redacted sender "brewmastercraig" for DMARC)
- To: opendtv@xxxxxxxxxxxxx
- Date: Thu, 9 Jan 2020 09:39:21 -0500
On Jan 8, 2020, at 11:56 PM, Manfredi (US), Albert E
<albert.e.manfredi@xxxxxxxxxx> wrote:
This unfortunately sounds like that familiar "the train has left the station"
hype of some 20 years ago, which only became fact after the FCC stepped in
and forced the issue. Which it cannot do in this case. A separate,
incompatible broadcast standard, sharing the same spectrum as the existing
standard, only means that every user is disadvantaged. In broadcast, adoption
has to be 100%, not just for super pricey OLED top of the line sets.
Adoption has to be 100%?
Get real Bert. We have NEVER had 100% adoption of any broadcast standard in the
U.S. There have always been homes that “just say no” to TV.
And mandating ATSC 1.0 did not come anywhere close to 100% adoption. The real
number is well below 20%, with a somewhat larger percentage of homes - like
ours - that have installed an antenna for those rare occasions when we do not
have better options.
The reality today is that TVs offer all kinds of features that are never used.
Adding an ATSC 3.0 receiver to a TV that costs more than $5,000 is just a
“noise level feature that most likely is not even consider in the buying
decision. Adding one to the AVERAGE 55” 4K TV, that costs under $500 is a very
different story. And that average 4K TV is ALREADY “IP capable.”
What is Moore interesting is this tidbit from the article:
Recalling a few years ago when he was walking on the roof of the Las Vegas
Convention Center to mount an antenna to receive an ATSC 3.0 signal
transmitted by the Sinclair Broadcast Group station from Black Mountain, LG's
Taylor emphasized that ATSC 3.0 is no-longer a work in progress. "Now it is
real with real products and services coming on the air," he said during the
session.
I thought ATSC 3.0 was mobile friendly? Perhaps the signals do not penetrate
big buildings like the LVCC. It’s been more than a decade since I have
attended an NAB or Consumer Electronics show in Vegas, but way back then my
cellular phone worked fine in the convention center. I’m willing to bet that a
significant number of convention attendees were looking at video on their
phones this year.
ATSC 3.0 is largely unwanted by broadcasters who care only about retrans
dollars. If the FCC really wants ATSC 3.0 to happen there is no need for a
receiver mandate...
Just limit the ability to collect retransmission consent dollars to stations
that move to ATSC 3.0!
Regards
Craig
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