What's interesting in this is the linking of ATSC 3.0 with the Euro HbbTV.
However, in my continued opinion, the only "innovative" TV applications are
those that leverage Internet broadband use, and not the one-way broadcast
channel. Once you can make use of the broadband pipe, that one-way pipe might
as well be deprecated. All your interactive stuff, other than the "let's
pretend" interactivity, with some limited pre-stored content in the TV set,
depends completely on the broadband connection and Internet servers.
But, here's the thing. Given that most people watching TV online are using
those limited little boxes, or built-in Roku in the TV set, I can see how
there's fertile ground for innovation. How to allow Roku users to get truly
interactive? Okay, that's a challenge.
Or, you can use a much more flexible PC for streaming to the TV set. And then,
innovative applications can begin anytime, and in fact, have done so. Always
odd, how people assume everything has to be primitive, when talking about TV.
Bert
-----------------------------------------
https://www.tvtechnology.com/atsc3/verance-fincons-group-announce-partnership-focused-on-next-gen-tv
Verance, Fincons Group Announce Partnership Focused on Next-Gen TV
Companies will leverage their respective expertise in watermarking and HbbTV
Phil Kurz 8 hours ago
SAN DIEGO and MILAN, ITALY-Verance Corp. has partnered with Fincons Group, an
expert in deployment of Hybrid Broadcast Broadband TV (HbbTV) to advance the
development of Next Gen TV in the United States and Europe, Verance said today.
Together the companies will combine Fincons' expertise deploying HbbTV
applications with Verance's Aspect watermarking technology.
"We are pleased to partner with Fincons Group to provide programmers and
manufacturers with additional tools and technologies that help them realize the
benefits of Next Gen TV as quickly as possible" said Nil Shah, CEO of Verance.
Out of the gates, the companies will focus their efforts on accelerating ATSC
3.0/Next-Gen TV readiness in the United States and HbbTV in Europe. Projects
include identifying and developing consumer offerings, business models and
proof of concept and market trial management.
"The convergence of broadcast and broadband enables novel strategies and new
revenue streams within the traditional TV space," said Francesco Moretti,
Deputy CEO at Fincons. "We look forward to partnering with Verance to apply our
HbbTV experience to the ATSC environment in the U.S. and include the Aspect
watermark into our portfolio for the European market."
More information is available on the Verance and Fincons Group website.
For a comprehensive list of TV Technology's ATSC 3.0 coverage, see our ATSC3
silo.
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