[opendtv] Re: TV is increasingly for old people
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 11 Sep 2014 23:48:49 +0000
Craig Birkmaier wrote:
> What is important to understand in all of this is that NOTHING HAS CHANGED
> with respect to the monetization of entertainment content except for the
> number of middlemen willing to get into the game.
Not "willing to get in the game," but rather that can get in the game and
provide added value. As these new players get into the game, the old players
either have to reinvent themselves, or they risk becoming irrelevant. A LOT has
changed.
> The Internet is not a threat to pay TV.
The Internet is a threat to old pay TV models. I've already said a ton of times
that the Internet can offer both pay and ad-supported TV models. But what makes
the difference is, there is a lot more competition among portals, even pay
portals, when using the Internet. This competition was almost totally absent in
the days of walled garden MVPDs. So, EVEN the pay TV models have to compete
among themselves, more so than the one local cable company competing against
DBS.
> For those willing to pay.
And it looks like you missed that too, Craig. Here is, again, the quote about
ESPN:
> "The question now is how the most valuable companies in traditional
> television will respond. ESPN, which is slowly putting some of its content
> online, hopes millennials will eventually see the value in paying for their
> sports programming."
Did you get the "eventually"? The paragraph does NOT say that ESPN is only
available for an extra fee (besides the ads).
What I read is, ESPN is looking beyond the dependency on that single tethered
medium to reach viewers, and they are acknowledging that it ain't so easy to
create addicts these days, as it used to be. The millenials just aren't feeling
compelled, because they don't see the monopolistic tether as their only
possible avenue. So, ESPN is evidently trying to lure them in with ad-supported
material, over the unwalled Internet. Used to be, people would beg the cable
truck to stop by, to hook them up real quick. Times have changed. Don't live in
the past, Craig.
And what could be wrong with that? It's one way to reduce the disproportionate
incomes these pro athletes make, just as it will regulate the incomes of TV
actors.
Bert
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