[opendtv] Re: TVE 101: A Guide for MVPDs and Programmers
- From: Craig Birkmaier <brewmastercraig@xxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Tue, 08 Mar 2016 08:42:29 -0500
On Mar 8, 2016, at 4:32 AM, Albert Manfredi <albert.e.manfredi@xxxxxxxxxx>
wrote:
Here's a good explanation. Craig might want to start on p. 25.
http://ww1.prweb.com/prfiles/2011/08/31/8763046/TVE_whitepaper_Synacor_FINAL.pdf
This explains how your MVPD credentials determine what you have access to,
from available TVE programs. Everything depends on your specific MVPD tiers
and bundles. Nowhere will you see stated that all MVPDs get access to the
same TVE programs. On the contrary, they want to artificially maintain that
MVPD identity, for the user.
Which is what creates the geo-dependency.
Wow. Another painful attempt that proves you do not know what you are talking
about!
But thanks, this reminds me of a promo running on a local talk radio station.
Trump sees Obama digging a hole and asks what he is doing. Obama says:
"Digging a hole for the next President to get out of..."
Trump tellers him he can help and brings in a backhoe...
Keep digging Bert!
The first page of the PDF you linked to tells us exactly what TVE is:
TVE presumes that:
• The current library of advertising supported, premium television network
programming, and Video on Demand, will be available to authorized users to be
viewed anywhere, on any enabled device, and...
• Television programming that is currently available only via linear television
will be made available to MVPD and Programmer audiences within defined windows
anywhere, on any enabled device, and...
• Television programming networks will be available to stream online in real
time.
A TVE solution allows MVPDs and Programmers to extend their brands and customer
ownership to the web, enhancing the value of their subscription offerings, and
providing the necessary security to safeguard video assets and enable a safe
and family-friendly online video experience.
The complete TVE system will have the following characteristics:
• The consumer must be able to quickly and easily identify themselves for
the purpose of gaining access to TVE content.
• All the content that is available to any individual consumer must be
displayed in a convenient, well-ordered, and sensible manner: by brand,
by category, by genre.
• The available content must be accessible from any enabled device.
• The system must be service provider agnostic.
• The consumer must be delighted by the discovery and the day-to-day
reality that he or she can watch television programming here, there, and
everywhere.
Above all, TVE must be easily accessible to the consumer. The consumer
experience begins with the availability of any content the consumer may be
authorized (entitled) to access by virtue of a subscription relationship with
any MVPD.
Did you see the line about being "service provider agnostic Bert?
That's the line that undermines everything you have said. The section you asked
me to read reenforces this. Each system can sell different MVPD bundles - it
doesn't matter which channels are in the bundles or what the subscriber is
paying. The MVPD system simply communicates to a TVE server that the subscriber
asking for access is paying for that SPECIFIC channel.
You are correct that everything depends on your specific MVPD bundle(s). You
get TVE access to the channels you are paying for.
You may recall that I have been quite consistent about the notion that there
are a core number of live linear networks that will survive; that the hundreds
of "rerun" channels created to drive up MVPD prices are going away.
It is not a coincidence that the networks with TVE Apps are the popular core
networks with original content. And it is not a coincidence that these networks
are available from EVERY MVPD service.
It is not a coincidence that these Apps offer access to the same library
content ON DEMAND. Content that is used to fill the rerun channels.
This is by design Bert. It is a business strategy (model) designed to take
advantage of the ability to host cont on servers and stream it via the
Internet. You can feel free to say that this is a strategy to "artificially
maintain the MVPD identity."
It IS.
But it is not artificial. It is by design and completely legal. It does not
violate ANY tenet of "network neutrality."
Regards
Craig
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