[opendtv] This business is goin to the dogs
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Mon, 25 Sep 2006 11:00:14 -0400
Breaking News
Hollywood Takes a Bite Out of Piracy
By Staff -- Broadcasting & Cable, 9/24/2006 11:22:00 PM
Hollywood is unveiling two weapons in its war on piracy: Lucky and Flo.
No, it isn't a sequel to the 2005 film Hustle and Flow (or the 1989
classic Tango & Cash). Lucky and Flo are black labradors trained in
the art of DVD-sniffing.
In an effort to combat the scourge of pirated DVDs of movies and
television programs, Federation Against Copyright Theft and the
Motion Picture Association of America (MPAA) have trained the dogs to
sniff out the polycarbonate used in making disks.
After eight months of schooling in Northern Ireland, Lucky and Flo
were unleashed in a trial run in May at Britain's Stansted Airport,
where they found all of the DVDs hidden in a cache of FedEx packages.
The MPAA, which estimates that piracy cost Hollywood studios $6.1
billion last year, will kick off a Lucky and Flo tour next week at
its headquarters in Washington in an effort to encourage customs
agents the world over to get their dogs hooked on polycarbonates. The
tour will stop in Los Angeles, Mexico, Singapore, Hong Kong, Dubai
and the United Kingdom.
And if they're looking for a DVD to plant for the D.C. demo, we suggest Cats.
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