[opendtv] Re: Two articles about sticking it to the TV consumer
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Mon, 5 Oct 2009 11:06:58 -0500
Tom Barry wrote:
> Why do you think the TV networks need more bargaining power?
> They already control almost all OTA and cable content. It
> is the OTA broadcasters, not networks, that are losing
> bargaining power as OTA gets marginalized and bypassed.
I'm after FOTA survival, actually.
OTA broadcasters *are* the major networks, as far as their viewership is
concerned. But these OTA networks are hopelessly fractured by archaic rules,
and handicapped thusly when negotiating with advertizers and MVPDs. This is
causing the OTA nets all the grief.
When people in this market think of ABC7, what could they care whether that's
an O&O or whether it's owned by Allbritton Communications? Why should the
survival of ABC7 depend on overly restrictive regulations, which pit Allbritton
against nationwide advertizers and giant MVPDs?
Other models could be contemplated. For instance, *all* of the service
providers could be forbidden from owning content. And *all* of the service
providers could be allowed nationwide coverage, much like the MVPDs are. Aren't
just two DBS nets allowed to each cover the entire country? Don't those two DBS
nets serve 25 percent of households? Why can't just two OTA station groups be
allowed to cover the country, just f'rinstance? Wouldn't that give them more
clout with advertizers?
Anyway, the reality is, the OTA nets are at a distinct disadvantage, thanks to
archaic regs that only they need to adhere to.
Bert
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