[opendtv] Re: a peek at MDTV business models

  • From: "Steve Wilson" <stevenjwilson@xxxxxxxxxxx>
  • To: <opendtv@xxxxxxxxxxxxx>
  • Date: Wed, 21 Jan 2009 07:03:09 -0500

I think you'll find MobiTV and MediaFlo USA both embracing ATSC M/H.  They
don't really have a lot of choice.  They have at the least the interactivity
back end and integration with the cell carriers.  Even the graphics
overlays.  There is little new to be invented.  

I wonder which carriers will adopt it first....it should be T-mobile since
they have no TV service now.  But I expect MobiTV customers to be right
behind them. 

-----Original Message-----
From: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] On
Behalf Of John Willkie
Sent: Tuesday, January 20, 2009 7:07 PM
To: opendtv@xxxxxxxxxxxxx
Subject: [opendtv] Re: a peek at MDTV business models

Actually, it's hard to imagine that there will be -- at least initially --
much more than simulcast.  M/H is great technology, but the equipment to
send traffic maps, presentation graphics, and interactive services just
doesn't exist, not is the connections between automation, traffic and
business systems and "new media systems."

John Willkie

-----Mensaje original-----
De: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] En
nombre de Tom Barry
Enviado el: Tuesday, January 20, 2009 4:00 PM
Para: opendtv@xxxxxxxxxxxxx
Asunto: [opendtv] Re: a peek at MDTV business models

It looks like as I previously suggested.  The first service from Media 
General will likely be a (downscaled) pass-through mobile simulcast of 
the primary channel.

- Tom

--quote--
Do you have copyright clearance to simulcast? Do you have permission 
from the networks, the syndicators and the guilds to do that?

We're in discussions right now with the networks, but we don't 
anticipate any problems as long as it's a pass-through simulcast 
service. It's an unaltered service being distributed through a mobile 
device the same way it's distributed to your living room TV. There's 
going to be a viewing lift for local broadcasters, the network and the 
syndicator as well.
---------

John Willkie wrote:
> http://www.tvnewsday.com/articles/2009/01/20/daily.3/?page=1
> 
>  
> 
> As promised, the Open Mobile Video Coalition, which comprises many of the
> country's largest TV station groups, has come up with a mobile
broadcasting
> system that will allow digital TV stations to broadcast a signal rugged
> enough to be received on cell phone, MP3 players, PDAs, laptops and other
> portable and mobile devices.
> 
>  
> 
> But the trick is turning the new capability into a business.
> 
>  
> 
> .
> 
>  
> 
> John Willkie
> 
>  
> 
> 
 
 
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