[vicsireland] Re: Campaign on move to digital TV urged
- From: "Paul Dromey" <pdromey@xxxxxx>
- To: <vicsireland@xxxxxxxxxxxxx>
- Date: Thu, 2 Apr 2009 21:37:29 +0100
Ah Derbhile, that's spot on. Journalists can write a really comprehensive
piece but the sub editor is king when it comes to fitting it into the
available space. Unfortunately, the writer usually gets blamed for leaving
things out when it's really a space issue.
If any of you are doing interviews with journalists, it's worth prioritising
your bullet points beforehand and making them in a concise manner. It's so
easy to get enthusiastic about a given point and the journalist gets lots of
quotable things from you and has over-written before incorporating all the
issues you want to include.
Mark, I'm sure you didn't fall into the trap, this is intended for future
reference and comes from someone who has had too much experience from both
sides of the media business.
Paul
_____
From: vicsireland-bounce@xxxxxxxxxxxxx
[mailto:vicsireland-bounce@xxxxxxxxxxxxx] On Behalf Of Derbhile Dromey
Sent: 02 April 2009 14:16
To: vicsireland@xxxxxxxxxxxxx
Subject: [vicsireland] Re: Campaign on move to digital TV urged
Hate to say it, but they've only got so much space and they clearly were
making an attempt to cover all basis within a couple of hundred words.
Ruthless editing was involved, I assure you.
My own PC Live piece was bumped back by a month, but should be out in this
month's edition. Will keep you posted. That makes mention of audio
description!
Derbhile
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