[opendtv] Re: AnalysisWhy Apple and Wal-Mart Are Poised To Rule The World Of Mobile Media
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Wed, 7 Jan 2009 11:06:16 -0500
Craig Birkmaier wrote:
> Unfortunately, most broadcasters have done little to prepare
> themselves for the day that they move into third place in the
> content distribution chain behind the multichannel services
> and the Internet. If it makes you feel better, the multichannel
> services are not likely to survive the real DTV transition
> either.
>
> On-demand and downloaded content via the Internet is where the
> future of DTV lies. Cable may remain in the game as a provider
> of broadband pipes, but it and the telcos will face new
> competition in this area. That competition may turn the TV white
> spaces into the next big digital broadcast medium.
And here I thought Craig was in the employ of MVPDs.
Finally, a consistent argument. I can't disagree with this line of
reasoning. On demand content from the Internet is taking a part in the
video entertainment arena. Whether it simply supplements the broadcast
media, or supplants them, is yet TBD.
Bert
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