[opendtv] Re: CEA White Paper
- From: "Tony Neece" <tonyneece@xxxxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Mon, 24 Oct 2005 17:57:25 -0700
You are absolutely right about the broadcasters failure to make any =
effort
to promote their digital service. It is really hard to explain or to
forgive. Gotta give them credit for providing so much content in Hi-Def
even tho they do not get a penny more for doing it. They do promote =
that
slightly.
I don't agree with you that they are making money on their multi-channel
service. In 3 markets, Albuquerque, Los Vegas and Salt Lake City, they
definitely are, with their selling off bandwidth to U S Digital. But do =
you
know of such revenue elsewhere; I'd like to know. Here in Los Angeles, =
none
of the major stations are doing that. Here the major stations do most =
of
their prime-time in Hi-def, which doesn't leave much bandwidth for other
services. The ad agencies put the broadcasters on notice they would not
increase their ad budgets because of digital.
Tony
-----Original Message-----
From: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] =
On
Behalf Of Craig Birkmaier
Sent: Monday, October 24, 2005 9:10 AM
To: opendtv@xxxxxxxxxxxxx
Subject: [opendtv] Re: CEA White Paper
At 2:28 AM -0700 10/22/05, Tony Neece wrote:
>Lets please cut to the chase.
>
>
>As far as mandates go, lets not forget the Broadcasters have been =
mandated
>to spend millions upon millions, starting over 7 years ago, to support =
the
>digital transition.
>
>Thus I have little patience with the whining over the tuner mandate.
Apples and oranges.
Broadcasters have been pumping money out of the spectrum for more=20
than 50 years, and for the last 20 they have been getting revenues=20
from the multi-channel services as well.
The money they have spent on the conversion to digital is little more=20
than a protection payment to the politicians. Most stations have paid=20
for this out of operating engineering budgets, or taxpayer money for=20
most PBS stations. The amount broadcasters have spent is still=20
measured in million$, while cable and DBS have been spending BILLION$=20
for their digital upgrades.
If OTA digital broadcasting is so wonderful, and has cost=20
broadcasters so much, WHY is )it that the ONLY broadcast group to=20
spend a DIME on promotion has been Sinclair?
When is the last time (or first for that matter) that you have seen=20
an on-air promotional announcement about the digital transition?
It is the broadcasters who should stop whining and start promoting=20
the DTV transition.
As usual, they want the politicians to give them even more perks as=20
the price for making the transition.
Regards
Craig
=20
=20
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