[opendtv] Datapoint: KNSD Spots
- From: johnwillkie@xxxxxxxxxx
- To: opendtv@xxxxxxxxxxxxx
- Date: Wed, 1 Dec 2004 23:27:37 -0800 (PST)
Having been challenged on my assertion that mostly expensive items are
advertised on television, I did something tonight I hadn't done in more
than a decade: log commercials.
I was watching the conclusion of the West Wing, through the local news on
NBC's o -but - not o KNSD 39 (cable 7) San Diego, through the beginning of
the news at 11:00 p.m..
Here's the log (lines denote program content)
---------
West Wing Promo tease promo
Buick Lacrosse "Dreaming"
Victoria's Secret: Free gift with $25 purchase
Movie "Avatar"
Sprint PCS -- Family Plans
Jc Penny "What's Inside Sale"
Capital One "No Hassle Miles"
Bourne Supremacy DVD
West Wing Promo
-------
"Joey" Promo
---
Movie "Spanglish"
Scotch brand tape
VW
Black & Decker Autotape
GAP
First Five California "Benefit" (state agency)
----
Toyota Forerunner
Capital One "No Hassle"
Sprint PCS "Big Moment" Picture Phones
FedEx Kinkos "Phoenix"
Kohl's "Fits the season"
NBC Promos Friday
NBC Promo "Family Man"
----
JC Penny "Shape of the season"
Bourne Supremacy DVD
Enterprise Rent a car
Promo Fear Factor
Promo ER
----
Local Break
News Promo
Mercedes Xmas
International House of Pancakes Caramel
Jerome's Furniture
News promo 5:00 a.m.
----
XM Satellite Radio
KFC VAriety Pack
Master Card "Together"
Toyota Forerunner
Target "give"
Target "joy"
Campbell's Chili
Tonight Promo
Bourne Supremacy Promo
----
Law & Order Tease
News Tease
Buick Lacrosse "Dreaming"
Kay Jewelers
Citi Rewards
Afrin "No Drip"
IBM e-server
Law & Order Promo
That's it: 36 spots in a little more than an hour. The only ones for
items less than $10 a year or $10 a purchase were Afrin (I suspect) and
scotch tape (not the value packs). The KFC spot was for a $9.99 special,
and the movies hearabouts cost at least $9.50 for general admission, so in
those cases, the items cost more than $10 after tax & license.
Average price of items advertised is well over $15,000. And, this is at
Christmas time. If I had waited a week or two, I would have no doubt
caught a Chia pet spot, but most of those in recent years have been on
cable.
I stand confirmed. At least of the spots on San Diego stations, they are
mostly for prescription drugs, cars, credit cards, mortgages and other
very expensive items.
At one time, the average price of items advertised on TV would have been
in low to middle double digits, if that high.
John Willkie
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