[opendtv] Re: Is 'Fair Use' in Peril?
- From: johnwillkie@xxxxxxxxxx
- To: opendtv@xxxxxxxxxxxxx
- Date: Wed, 1 Dec 2004 21:23:51 -0800 (PST)
interlineations
>>>I can think of a lot of low cost high volume items that are advertised
> on television nationally
> Agreed. And I think McDonalds would agree, too.
David, I was speaking of the current case. From time to time, I watch TV
heavily. McDonalds was a heavy TV advertiser in the 1960's, 1970's and
1980's, with national and spot buys. No more. It's been some time since
I've perused an ANA listing, but it's hard to imagine they are in the top
25 of TV advertisers these days. (They went to a new buying scheme in the
early 1990's, eliminating most national buys, with local buys coming out
of local marketing funds.)
I believe that Wendy's advertised more heavily on TV this year than
McDonalds.
>
>>>TV is certainly free for me
> As much as we try to deny that we are influenced by ads, there is a
> direct correlation of TV advertisements to product sales. I would guess
> that the correlation is even stronger with low cost products that people
> buy without even thinking about it (why do you make your choice of
> grocery stores, fast food, personal hygiene products, etc?)
I suspect that convenience of the store on regular travel routes is a
stronger "reason" for choices than a series of spots that aired ending the
night before.
>
> Also, remember that the business model of the networks is to deliver
> advertisements to viewers. They are NOT in the business of producing TV
> programs.
>
> It is very expensive to produce quality programming. If people skip
> ads, the advertisers won't pay for ad time. If the advertisers won't
> pay, one of two things will happen: either the budgets (and resulting
> quality) of programming will go down or viewers will have to get used to
> some form of pay TV.
>
Is that already happening?
John Willkie
>
> David Workman
> Executive Producer
> www.MuffinManTheMovie.com/ExecProducer.htm=20
>
> -----Original Message-----
> From: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx]
> On Behalf Of John Shutt
> Sent: Wednesday, December 01, 2004 2:27 PM
> To: opendtv@xxxxxxxxxxxxx
> Subject: [opendtv] Re: Is 'Fair Use' in Peril?
>
> John,
>
> What is your rationale for this statement? I can think of a lot of low
> cost=20
> high volume items that are
> advertised on television nationally, and low=20
> volume services that are advertised locally. Not every ad is for Lexus.
>
>
> ----- Original Message -----=20
> From: <johnwillkie@xxxxxxxxxx>
>
>
>> (very few products are actually advertised on TV,
>> and most of them have very high price tags)=20
>
> =20
> =20
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