[opendtv] Re: Datapoint: KNSD Spots
- From: "John Shutt" <shuttj@xxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 2 Dec 2004 12:25:15 -0500
Try your experiment again during daytime dramas (soaps.) You'll see ads
for, guess what? Soap.
----- Original Message -----
From: <johnwillkie@xxxxxxxxxx>
To: <opendtv@xxxxxxxxxxxxx>
Sent: Thursday, December 02, 2004 2:27 AM
Subject: [opendtv] Datapoint: KNSD Spots
> Having been challenged on my assertion that mostly expensive items are
> advertised on television, I did something tonight I hadn't done in more
> than a decade: log commercials.
>
> I was watching the conclusion of the West Wing, through the local news on
> NBC's o -but - not o KNSD 39 (cable 7) San Diego, through the beginning of
> the news at 11:00 p.m..
>
> Here's the log (lines denote program content)
>
> ---------
> West Wing Promo tease promo
> Buick Lacrosse "Dreaming"
> Victoria's Secret: Free gift with $25 purchase
> Movie "Avatar"
> Sprint PCS -- Family Plans
> Jc Penny "What's Inside Sale"
> Capital One "No Hassle Miles"
> Bourne Supremacy DVD
> West Wing Promo
> -------
> "Joey" Promo
> ---
> Movie "Spanglish"
> Scotch brand tape
> VW
> Black & Decker Autotape
> GAP
> First Five California "Benefit" (state agency)
> ----
> Toyota Forerunner
> Capital One "No Hassle"
> Sprint PCS "Big Moment" Picture Phones
> FedEx Kinkos "Phoenix"
> Kohl's "Fits the season"
> NBC Promos Friday
> NBC Promo "Family Man"
> ----
> JC Penny "Shape of the season"
> Bourne Supremacy DVD
> Enterprise Rent a car
> Promo Fear Factor
> Promo ER
> ----
> Local Break
> News Promo
> Mercedes Xmas
> International House of Pancakes Caramel
> Jerome's Furniture
> News promo 5:00 a.m.
> ----
> XM Satellite Radio
> KFC VAriety Pack
> Master Card "Together"
> Toyota Forerunner
> Target "give"
> Target "joy"
> Campbell's Chili
> Tonight Promo
> Bourne Supremacy Promo
> ----
> Law & Order Tease
> News Tease
> Buick Lacrosse "Dreaming"
> Kay Jewelers
> Citi Rewards
> Afrin "No Drip"
> IBM e-server
> Law & Order Promo
>
>
> That's it: 36 spots in a little more than an hour. The only ones for
> items less than $10 a year or $10 a purchase were Afrin (I suspect) and
> scotch tape (not the value packs). The KFC spot was for a $9.99 special,
> and the movies hearabouts cost at least $9.50 for general admission, so in
> those cases, the items cost more than $10 after tax & license.
>
> Average price of items advertised is well over $15,000. And, this is at
> Christmas time. If I had waited a week or two, I would have no doubt
> caught a Chia pet spot, but most of those in recent years have been on
> cable.
>
> I stand confirmed. At least of the spots on San Diego stations, they are
> mostly for prescription drugs, cars, credit cards, mortgages and other
> very expensive items.
>
> At one time, the average price of items advertised on TV would have been
> in low to middle double digits, if that high.
>
> John Willkie
>
>
>
>
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