[opendtv] Re: Digital TV.net: Streaming overtakes live viewing in the US
- From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 20 Aug 2015 10:58:56 -0400
On Aug 19, 2015, at 8:57 PM, Manfredi, Albert E
<albert.e.manfredi@xxxxxxxxxx> wrote:
Regards
Craig
So let's give Bert the benefit of the doubt for a moment. I thought the survey
asked which method of watching TV the participants preferred, but did not
measure the time spent on each device. The data points for Trailing Millennials
does not correlate well with other studies I have seen recently.
So I tried to find out more about the methodology for the Delloitt survey. I
found this slide from the report, which seems to back up what Bert is saying,
albeit for only one of the demographics the report covers:
http://www.medijskapismenost.net/download/Mladi_gledaju_TV_program_na_drugim_ureajima.pdf
It shows the percentage of time viewing TV across different devices for each
demographic. It does not say what they were watching, so it is possible that
they were accessing traditional linear streams using TVE apps. What is clear is
that this group uses a desktop or laptop more than any other group, which is
not surprising, as it includes most college students.
So at least for this survey, there is one group that is below 50% for
traditional TV viewing.
Read again, carefully this time. It says clearly:
"Streaming content has overtaken live programming as 'the viewing
method-of-choice' among Americans, according to Deloitte's latest 'Digital
Democracy Survey'."
This is unambiguous,
And it is clearly WRONG.
It is only true for one of the demographic groups studied. The "Total" line at
the top of the chart shows 71% of all viewing is via a traditional TV. Even
this could be misleading, as it does not indicate if "TV" includes smart TVs or
devices connected to a TV.
It says that 53% of TV today is viewed online, and 56% of movies. "56% of US
consumers now stream movies and 53% stream TV, compared to 45% who prefer to
watch TV programs live."
Pretty clear. It is explaining to you, Craig, that live viewing only accounts
for 45%. That last phrase, "compared to ... ," made it clear what they mean.
And to cement this, they say immediately after:
All of these data points are for the Trailing Millennial group Bert. You are so
desperate to prove something that you grasp at the longest straw...
"Among millennials aged 14-25, nearly 60% of time spent watching movies
occured on computers, tablets and smartphones, making movie viewing habits
'decidedly age-dependent,'"
Always has been. This is a core demo for Hollywood.
And keep in mind that this is the demographic least likely to own a TV.
Ask yourself, how are movies watched on "computers, tablets and smartphones,"
Craig? Do you think they pick up MPEG-2 TS streams, on these devices? It's
*not* just preferences, Craig. Read and comprehend. It's plainly written.
Depends on circumstances. Many Universities wire their dorms for broadband and
TV. In some cases the traditional MPEG-TS streams are converted to IP streams.
In some cases they are watching DVDs or renting movies from Apple.
And this is why I contend that any emphasis placed on "linear," to define
VMVPD, simply shows how irrelevant that term will be. The FCC is trying to
set up fairness rules, when the medium is moving ahead a whole lot faster
than Craig or the FCC can keep up with.
The emphasis on linear is appropriate. That is the service the FCC has
authority to regulate. The term will always be relevant, as linear will always
be part of the TV viewing mix, irrespective of how the bits are delivered.
It is not news that more than 50% of Millennials "prefer" OTT
services to linear TV, or that they use computers, tablets and
smartphone to watch TV.
It takes an inordinately long amount of time for Craig to learn new things, I
must repeat.
Just stating the obvious. It is also obvious that when a person moves from
Trailing Millennial to the workforce, their behavior changes. The vast majority
subscribe to a MVPD service...
Go figure.
Regards
Craig
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