So Bert, how does Adobe get all of this data?
Seems like a pretty deep subject to me..
Regards
Craig
Begin forwarded message:
From: "CMO.com" <info@xxxxxxx>
Date: March 16, 2016 at 11:57:17 AM EDT
To: brewmastercraig@xxxxxxxxxx
Subject: Adobe Crunches Big Data for Economic Insights
Reply-To: "CMO.com" <feedback@xxxxxxx>
Read Online
Adobe Digital Index
Adobe Digital Economy Project
Adobe today announced the Digital Economy Project, which aims to use the
power of big data to provide insights on everything from online inflation to
job search. Two world-renowned economists -- Austan Goolsbee, professor of
economics at The University of Chicago's Booth School of Business and former
chairman of the Council of Economic Advisers for President Obama, and Pete
Klenow, professor, department of economics at Stanford University -- are
partnering with Adobe on the DPI.
Some key stats on the big data power behind the new model:
• Digital Price Index (DPI): The Digital Price Index looks at inflation
through the lens of digital commerce. It’s based on aggregate, anonymous data
sourced through the Adobe Marketing Cloud. This analysis includes data from 8
billion website visits and 1.4 million products sold online between January
2014 and January 2016.
• Digital Housing Index (DHI): The Digital Housing Index looks at trends
in the housing market based on online behaviors. The initial DHI is based on
an analysis of aggregated and anonymous data from 2 billion visits to U.S.
housing search websites between Dec 2014 and Dec 2015.
• Job Seeking Index (JSI): The Job Seeking Index adds to national
employment data, based on digital job search behaviors. The initial JSI is
based on analysis of aggregated and anonymous data from 1 billion visits to
U.S. employment-search websites and top employer career pages from December
2014 through December 2016. Adobe Marketing Cloud currently powers 20 of the
top 30 U.S. employers.
For more on the insights generated by the DEP, check out the Adobe Corporate
blog, as well as the following coverage:
• Adobe Marketing Cloud blog
• CMO.com
Thank you,
Adobe Digital Index Team
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