[opendtv] Re: WAS: --FCC OKs WiFi between TV channels
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Tue, 25 May 2004 10:45:07 -0400
At 8:56 AM -0400 5/25/04, Mark Aitken wrote:
> Anyone who thinks that there has been stalling and
>continues to try to pin that one on "Broadcasters" as a group simply is
>ignorant of the facts!
>
>Rapidly changing market conditions happen every day...
Yup!
The stalling tactics worked. Now Broadcasters face the dilemma of
working together to create a viable business model to replace the one
that is failing. There was remarkable evidence of this at NAB.
In the end, the reality that the current big stick approach can be
made to work is irrelevant. Broadcasters will need to use their
spectrum much more efficiently to compete in the future. They will
need to work together to transform the business model. And they will
need new partners who can create content (or they will need to create
more content themselves), as the traditional content oligopoly does
not need broadcasters to reach the masses and prosper.
Regards
Craig
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