[opendtv] Re: 20040510 Mark's Monday Memo
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Fri, 14 May 2004 09:39:24 -0400
At 4:51 PM -0400 5/11/04, Mark Schubin wrote:
>Who pays Discovery, Disney, ESPN, Fox News, etc.?
>
The advertisers who want to reach the audiences that these channels attract?
Disney is a little tricky, since it is just an ad for Disney. But a
properly designed OTA multi-channel service COULD provide a mix of
advertiser supported and subscription channels.
In fact, if broadcasters could provide a free tier of about 30
channels, they could still deliver a ton of premium content, both in
real time (aka the Disney channel) and via downloads to cache during
off peak hours (aka Moviebeam).
Regards
Craig
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