[opendtv] Re: 20040510 Mark's Monday Memo
- From: Mark Schubin <tvmark@xxxxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Tue, 11 May 2004 16:51:27 -0400
>
>
>I'm not sure I understand why this service would be different
>from ONdigital/ITV, for instance.
>
It offers HD, too.
> But it seems to me that
>OTA broadcasters *on their own* could use this same strategy?
>
>Why couldn't an OTA broadcaster rent out part of its 6 MHz
>spectrum to "content providers" who view them "as a way to
>get distribution"?
>
Problems:
- USDTV charges for a package that includes cable-type channels of news,
sports, kids programming, educational programming, how-to, and even
premium movies. No single broadcaster can offer all of that, and
broadcasters getting together and saying, "Okay, I'll carry Discovery;
you carry Disney," sounds like fodder for trust-busters.
- USDTV charges $20/month. Would one broadcaster charge $2? $5? $10?
- USDTV subsidizes the boxes and installation.
- By subsidizing the boxes, USDTV can introduce advanced compression coding.
> If USDTV can hope to make this work without
>even owning the transmission facilities, I'm just not clear
>why the OTA broadcaster couldn't do likewise, and for no
>subscription fee.
>
Who pays Discovery, Disney, ESPN, Fox News, etc.?
TTFN,
Mark
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