[opendtv] Re: 20040510 Mark's Monday Memo
- From: "John Willkie" <jmwillkie@xxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 11 May 2004 19:31:06 -0700
So, you don't think that cable companies are "making money" off HDTV?
You don't think that set manufacturers are "making money" off HDTV?
There are many people making money off HDTV, even at this point, when
broadcasters are not making money from (H)Dtv, at least versus analog.
Is your pessimism really transference?
John Willkie
-----Original Message-----
From: opendtv-bounce@xxxxxxxxxxxxx
[mailto:opendtv-bounce@xxxxxxxxxxxxx]On Behalf Of Tom Barry
Sent: Tuesday, May 11, 2004 5:51 PM
To: opendtv@xxxxxxxxxxxxx
Subject: [opendtv] Re: 20040510 Mark's Monday Memo
It is not stated which content providers were interested. If it is
just infomercials then I'm not sure how much incentive the
broadcasters have to sell them the space.
And for more highly valued content I wonder whether the content
providers are really willing to pay for transmission bandwidth.
But either way I believe the broadcasters have a valuable commodity to
sell. The things I liked about USDTV benefits to the business model
were the fact they provided a central way for the broadcasters to
collect subscription revenues and also a local standard for using
something other than MPEG-2, allowing for greater compression and
security premium channels.
And I still believe it is only when someone can make some money off
(H)DTV that there will be sufficient incentive to market better
receivers and send higher power signals.
- Tom
Manfredi, Albert E wrote:
>> - USDTV - Here much more from an interview in CED:
>><http://www.cedmagazine.com/ced/2004/0504/05d.htm>
>
>
> Here's an interesting excerpt:
>
> --------------------------------
> Lindsley: The strategy for the company really is very well
> expressed and highlighted as you take a look at what's going
> on in the airline industry, where you've got the discount
> airlines offering acceptable alternatives at a far reduced
> price. People are gobbling it up. Case-in-point: JetBlue
> Airways (became) the number-one airline out of JFK in four
> years. Our strategy is to be able to provide an acceptable
> alternative to consumers at a greatly reduced price and give
> them great service.=20
>
> Under that scenario, as we add channels, I think that
> compression and storage is going to work in our favor, so
> we'll be able to add and experience greater amounts of
> content, but our goal is to keep our cost of business...
> streamlined and focused so that we can continue to offer
> this low-cost package. We're not in a hurry to add channels.
> But having said that, we have had several content providers
> come to us and view us perhaps as a way to get distribution.
> That doesn't hurt our economic model, because it's likely
> that those content providers will pay us for the distribution.
> --------------------------------
>
> I'm not sure I understand why this service would be different
> from ONdigital/ITV, for instance. But it seems to me that
> OTA broadcasters *on their own* could use this same strategy?
>
> Why couldn't an OTA broadcaster rent out part of its 6 MHz
> spectrum to "content providers" who view them "as a way to
> get distribution"? If USDTV can hope to make this work without
> even owning the transmission facilities, I'm just not clear
> why the OTA broadcaster couldn't do likewise, and for no
> subscription fee.
>
> Bert
>
>
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