[opendtv] Re: Is 'Fair Use' in Peril?
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "OpenDTV (E-mail)" <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 2 Dec 2004 11:53:17 -0500
Craig Birkmaier wrote:
> Ironically, we may see a system where TV programsd
> go direct to consumer first, then when direct sales
> taper off, the programs will be edited for content
> and filled with commercials for broadcast and cable
> network distribution.
The only convincing argument that ads can be zapped
mercilessly would be to demonstrate that ad revenues
are so low as to be in the noise. For the broadcast
and the multichannel provider industries, this is
not the case.
Even if what you claim above ever comes to pass, you
would still need to show that the direct sales
revenues would be far, far greater than the revenues
after the direct sales period. These are very simply
different business models, which can perfectly well
coexist. No one is forced to watch ads. Just buy the
DVD boxed sets of TV shows, if you prefer.
If someone were out to replace the radio and TV
broadcast industry with a new form of high cost
by-subscription-only news and entertainment service,
then I might buy into the argument that ad zapping
is nothing to worry about. It's patently obvious that
if you take away the revenue source from any given
industry, that industry won't survive. Duh!
However, I certainly would not suggest that Congress
should be pushing such a concept on the public.
Bert
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