[opendtv] Re: Is 'Fair Use' in Peril?
- From: johnwillkie@xxxxxxxxxx
- To: opendtv@xxxxxxxxxxxxx
- Date: Wed, 1 Dec 2004 20:25:16 -0800 (PST)
Okay, you caught me. Every market tends to be a bit different in what's
sold on TV. However, the biggest problem with my statement is that I
should have held up the current position versus the heyday of TV
advertising, the 1970's.
Shell with Platformate. Give your furniture pleasure. These types of
ads, if they are on TV at all, are cable spots. Few mass-market goods
these days get a big advertising push on TV; they get some commercial
tie-ins, they get radio spots, and they get coupons in the newspaper.
In Southern California, the ads seem to coalesce around cars, car
insurance, mortages (refinancing), and messages paid for by the state.
Local advertisers seem to go to cable, perhaps that's due to the few San
Diego TV stations (and the size of LA TV stations.)
At one time, everything was advertised on TV.
In Mexico, I see ads for Nissin cups of soups and the like from time to
time, but these small package goods are a small part of even that
advertising marketplace. However, Mexico has many local advertisers, many
of them San Diego businesses interested in Mexican purchasing dollars.
Some of these spots ONLY appear on Mexican TV stations -- but they dribble
through to San Diego cable folk since (absent any law or international
agreement) three Tijuana TV stations are carried on San Diego cable
systems. (All San Diego full-service TV stations are carried on cable in
Tijana.)
Ask yourself: how often do you see an Altoids (small item) advertised on
local tv, as versus national cable?
John Willkie
> John,
>
> What is your rationale for this statement? I can think of a lot of low
> cost
> high volume items that are advertised on television nationally, and low
> volume services that are advertised locally. Not every ad is for Lexus.
>
>
> ----- Original Message -----
> From: <johnwillkie@xxxxxxxxxx>
>
>
>> (very few products are actually advertised on TV,
>> and most of them have very high price tags)
>
>
>
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