Monte posted:
http://www.nytimes.com/2016/05/18/business/media/an-ad-buyers-busy-day-as-a-target-of-the-tv-upfronts.html?_r=0
This article too makes the point:
"Since Ms. Drinkwater is an upfront veteran, she is well positioned to opine on
the changes. 'The biggest evolution over time was the disruption of the space,'
she says. People now watch shows, oftentimes without ads, on their computers,
smartphones and tablets. Facebook, YouTube, Twitter and Snapchat **have
prompted advertisers to come up with new ways to promote their products**."
Emphasis mine. Althoug "subliminal ads" per se are not mentioned in this one.
Will Craig claim that the article is about people flocking back to linear
viewing?
Bert
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