[opendtv] Re: NYT: An Ad Buyer’s Busy Day as a Target of the TV Upfronts
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 24 May 2016 02:27:17 +0000
Craig Birkmaier wrote:
1. Live linear networks will continue to thrive as a medium to
carry ads
Says who?
Me, Nielsen and a lot of other people. There's a reason everyone
was in New York buying ads.
Quote from Nielsen, or quote from this article, or quote from the other recent
article on this topic, where any of them state, or even imply, that ads are for
live/linear delivery only. Tell me how you latched on to that odd notion. These
articles state the opposite.
Not true. Live linear is still half the audience,
Last year, live/linear was already less than half the audience. And that
dropped fast. Live/linear audience is likely less than 40% by now, closer to
1/3 of TV viewing time. And this has nothing to do with whether ads are still
being sold.
The vast majority of programs people are watching on demand com from
the live linear networks.
That's also false. Show me the recent stats to prove this point. It was false
last year, I showed you why, so now prove it.
You are claiming people are moving back to the '50s, not me.
That's also false. Prove to me that in the '50s, people were predominantly
watching TV on demand, Craig, or even with DVDs or tapes.
And LOT'S of people already time shift sports, if for no other reason
than to skip the ads.
As use of PVRs is being replaced with online streaming, for time shifting, you
won’t be able to skip or FF ads, as you can with PVRs. Fortunately, for now,
the ad breaks tend to be much shorter than those in broadcast. (You'll note how
TiVo is cleverly becoming a streaming box, right?)
The infrastructure for live linear, in a very large percentage of
homes, is the same infrastructure that delivers their Internet bits
Bert.
Did you forget how we covered all of that ad nauseam already? What did we
already discuss about wasted bandwidth?
You're pathetic. Yes, the rerun networks will disappear - that is
what I said, and have been saying for several years.
And you're wrong. Why would you assume that, say, movie channels, or TV program
rerun channels like GetTV, cannot simply become OTT sites? Oh yeah, HBO has
already done that. Amazon does this too. Networks like ThisTV etc. can do
likewise. In fact, ThisTV used to stream some of their content, a long time ago
(IIRC, they piggy-backed on some other service). Last time I checked, they quit
doing so, and I consequently quit watching. But there's no reason to think that
migration to the Internet is not going to happen, for this type of "channel."
Bert
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