[opendtv] Re: NYT: An Ad Buyer’s Busy Day as a Target of the TV Upfronts
- From: Craig Birkmaier <brewmastercraig@xxxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 20 May 2016 07:35:30 -0400
On May 19, 2016, at 10:55 PM, Manfredi, Albert E
<albert.e.manfredi@xxxxxxxxxx> wrote:
Monte posted:
http://www.nytimes.com/2016/05/18/business/media/an-ad-buyers-busy-day-as-a-target-of-the-tv-upfronts.html?_r=0
This article too makes the point:
"Since Ms. Drinkwater is an upfront veteran, she is well positioned to opine
on the changes. 'The biggest evolution over time was the disruption of the
space,' she says. People now watch shows, oftentimes without ads, on their
computers, smartphones and tablets. Facebook, YouTube, Twitter and Snapchat
**have prompted advertisers to come up with new ways to promote their
products**."
Emphasis mine. Althoug "subliminal ads" per se are not mentioned in this one.
Will Craig claim that the article is about people flocking back to linear
viewing?
You made my point!
The key word here is CHANGE; it is NOT ‘we are not buying ad inventory anymore.”
Viewers are choosing many ways to access their TV entertainment. These new ways
are additive, and sometimes help bring viewers BACK to watching the live linear
broadcasts,which still represent about half of all TV viewing.
Advertisers now have more ways to reach potential viewers, making their lives a
bit more complex. But that complexity may also make it possible to get the
right message, to the right person, at the right time. As always, this is a
story about evolution and the impact that technology is having on a major
sector of our economy.
Regards
Craig
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