[opendtv] Re: Punching Above Its Weight, Upstart Netflix Pokes at HBO - NYTimes.com

  • From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
  • To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
  • Date: Sun, 23 Feb 2014 08:11:55 -0500

John

Here us a very recent article on how Comcast sees their video and IP networks 
to be complementary, even as they use the Internet to expand their walled 
garden.

http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/Cable-and-VOD-Are-Complementary-Not-Exclusive-Says-Comcast-94666.
 
Cable and VOD Are Complementary, Not Exclusive, Says Comcast

Viewers aren't choosing on-demand services instead of cable, they're using both 
types of viewing to get more of what they enjoy, Comcast states.

Do the rise of video-on-demand (VOD) services, such as Netflix, spell dark days 
for the cable and satellite industries? During a panel discussion on the future 
of digital entertainment at the recent Streaming Media West conference, Comcast 
said the two coexist beautifully. Piers Lingle, vice president of product 
development for Comcast Cable, told how subscribers use his company's broadcast 
and on-demand services together.

"We are seeing different kinds of behaviors. We have a mobile app which is 
actually pretty widely used by our customers," Lingle noted. "We focus mostly 
on current content versus library content, so very similar to what you have on 
your TV."

Customers are using that mobile app and its on-demand content to enhance their 
regular TV viewing, not replace it.

"What we're seeing is in large part a lot of the binge viewing and things like 
that isn't necessarily to 'cut my cord, I'm going to watch it someplace else.' 
It's 'catch me up, so I can watch it live,'" Lingle said. "I'm joining this new 
season four episodes in, I want to see the first three so I go to my tablet and 
I'll watch the first three, and then I'm caught up. Then I stay current with 
it. We're seeing behaviors like that. A lot of this stuff is pretty early -- 
we're looking at the data from all the different platforms -- but as more and 
more content is the same across the platforms, I think we are seeing behaviors 
which make it very complementary. It's not exclusive."

To hear more about digital entertainment and where it's going, watch the full 
panel discussion below.

The Future of Digital Entertainment in a Multiscreen World

This panel of leading content owners, syndicators and distributors discusses 
how they solve some of the challenges in delivering the creator’s intended 
entertainment experience across new devices and consumer use cases. The panel 
also shares their vision on where the future of digital entertainment is 
heading and key industry drivers that could enable the next-generation 
entertainment experience on mobile and tablet devices.

Moderator: Sarah Barry James, Senior Reporter, SNL Kagan
Speaker: Ken Shapiro, SVP, Digital Ad Sales, Turner
Speaker: Luke Kallis, SVP, West Coast Sales, Vevo
Speaker: Jonathan Mantell, VP, Mobile Entertainment and Video, CBS Interactive
Speaker: Piers Lingle, VP, Product Development, Comcast Cable


Regards
Craig

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