[opendtv] Re: Smartphones encourage mobile user churn
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 23 Sep 2010 19:40:36 -0500
Craig Birkmaier wrote:
>> The parallel with TV distribution nets should not be missed. This
>> provides an answer to the question, why in the blazes can't we have a
>> good choice of MVPD-agnostic boxes for sale in the US?
>
> HUH?
The reason the MVPDs drag their feet on things like tru2way, and why DBS never
even bothered to participate in creating a standard that might be comparable to
DVB-T/C/S, is that the MVPDs prefer to keep their proprietary solutions, to
prevent subscriber churn.
The parallel with the cellcos is, as soon as there's talk of the iPhone going
cellco-agnostic, there's a big uproar about the churn that may cause. So, keep
the smarts of the MVPD service inside a proprietary box, and churn will be
mitigated. If only AT&T could manage to put all of the iPhone cleverness inside
their network core, retain the exclusivity, and let the consumers buy a
stripped down, generic handset.
Bert
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