[opendtv] Re: Smartphones encourage mobile user churn
- From: Tom Barry <trbarry@xxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Sat, 25 Sep 2010 10:45:48 -0400
Craig Birkmaier wrote:
> At 7:40 PM -0500 9/23/10, Manfredi, Albert E wrote:
>>
>> The reason the MVPDs drag their feet on things like tru2way, and why
>> DBS never even bothered to participate in creating a standard that
>> might be comparable to DVB-T/C/S, is that the MVPDs prefer to keep
>> their proprietary solutions, to prevent subscriber churn.
>
> No Bert. They are dragging their feet because they make tons of money
> leasing these devices. The only time they can affect subscribe churn
> is when one MVPD offers something the others do not offer. This was
> the case early on for DBS, which introduces DVRs before cable, Near
> video on demand before cable, and exclusive content like NFL Prime
> ticket.
>
...
>
> Regards
> Craig
>
>
Do not discount the other benefit from a proprietary solution. That is
that you can keep control over it. That in turn allows the cable
company to choose innovations based upon their business needs, rather
than have the long delay needed implement any new common standard.
- Tom
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