[opendtv] Re: Smartphones encourage mobile user churn

  • From: Kon Wilms <konfoo@xxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Thu, 23 Sep 2010 17:49:22 -0700

On Thu, Sep 23, 2010 at 5:40 PM, Manfredi, Albert E
<albert.e.manfredi@xxxxxxxxxx> wrote:
> The parallel with the cellcos is, as soon as there's talk of the iPhone going 
> cellco-agnostic, there's a big uproar about the churn that may cause. So, 
> keep the smarts of the MVPD service inside a proprietary box, and churn will 
> be mitigated. If only AT&T could manage to put all of the iPhone cleverness 
> inside their network core, retain the exclusivity, and let the consumers buy 
> a stripped down, generic handset.

Cellcos are just pipe providers. They should stick to doing that,
since their expertise in other areas is lacking to say the least.

In the real world a cellco provider should work like a microbilled
wifi access point -- I should be able to pick any one I want and they
should compete on price and quality of signal.

AT&T provides horrid customer service and signal quality. The churn
would be well-deserved and I'm sure they are holding on to their
derailing train for all it is worth.

Cheers
Kon
 
 
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