Craig might want to note that PCs have gained in use for watching Netflix, and
while mobile device usage for Netflix has doubled in three years, PCs are still
used more than mobile devices. Viewing on TVs beats them all. So once again,
I'm not sure how using a PC to send the image to a TV would be classified in
these stats (whether hardwired or via something like Miracast).
Bert
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http://www.tvtechnology.com/news/0002/netflix-users-watch-10-tv-shows-a-week/277332
Netflix Users Watch 10 TV Shows a Week
Numbers have doubled in last three years
November 2, 2015
By Michael Balderston
NEW YORK-While Netflix may not release specific viewing numbers for most of its
content, GfK recently reported that regular users are certainly growing in how
they use the OTT service. According to the survey, "Over the Top TV 2015: A
Complete Video Landscape," monthly Netflix users watch 10 TV shows per week on
the platform; they also watch four movies a week on average. This is double the
number from the same study three years ago.
Part of those numbers are attributed to binge watching, as 25 percent of
regular users report to watching three or more programs in one sitting either
'often' or 'all the time.' The most frequent bingers are users from ages 13-35,
with about 31 percent reportedly doing so.
In addition, the percentage of users who watch Netflix on a mobile device has
also doubled in the last three years, with 24 percent of users having watched
something on one or more mobile platform in the past month. The report also
found that monthly viewing on TV has risen from 36 percent to 47 percent and
watching on PCs has gone from 17 percent to 25 percent.
The full report also covers trends in ownership and use of devices that can
stream video content, deep dive usage characteristics of the three major US
SVOD services, subscribers to new services like HBO Now and Sling TV, and use
of content distributors like iTunes, EST and SVOD services. To read the full
report, visit www.gfk.com.
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