[vicsireland] Re: First page results from a Google search
- From: Barry McMullin <barry.mcmullin@xxxxxx>
- To: vicsireland@xxxxxxxxxxxxx
- Date: Fri, 30 Jan 2009 10:37:25 +0000 (GMT)
On Fri, 30 Jan 2009, Darragh wrote:
Of course, linking between sites is a huge help. The more
sites you have linking and the more traffic you generate to
other sites the more you'll get noticed as the google craller
will reach your site faster and more frequently.
This is true, but it's actually stronger than that. It's not
just that linkage generates more traffic or more frequent visits
from the google indexer. Rather, Google maps out, counts and
classifies all "inbound" links to any particular page and this is
the cornerstone of its "page ranking" algorithm. The exact
algorithm is a google trade secret - not least because thay want
to minimise the opportunities for people to "game" the system
(i.e., to "artificially" get high rankings).
The bottom line is still that the best way to get good "natural"
rankings in search engines is simply to provide a very useful,
functional, helpful, site that lots of people may be honestly
motivated to link to.
Separately from this, google "ad word" advertising (and similar
services from other search engines) can be very effective
marketing mechanism; but even though it is tightly integrated
with search engines, it should not be confused with the long term
sustained effort required to develop high "natural" rankings in
the "normal" search engine results.
Just my 2c worth.
Regards - Barry.
--
Barry McMullin, Dublin City University
phone: +353-1-700-5432
web: http://www.eeng.dcu.ie/~mcmullin/
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