[opendtv] Re: Twang's Tuesday Tribune (Mark's Monday Memo)
- From: "John Willkie" <johnwillkie@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 11 May 2004 13:44:27 -0700
Updated? On what planet?
The REASON that ADVERTISERS participate in PRODUCT PLACEMENTS is simple:
pay once, the "commercial" runs each time the show is shown, and the message
is part of the environment. It sure worked for "Reese's Pieces" (E.T.)
because Mars didn't want to pay to advertise M&Ms.
So, to what advantage would you offer "placers" these short term placements?
It's like a commercial, but more expensive?
John Willkie
-----Original Message-----
From: opendtv-bounce@xxxxxxxxxxxxx
[mailto:opendtv-bounce@xxxxxxxxxxxxx]On Behalf Of Manfredi, Albert E
Sent: Tuesday, May 11, 2004 7:12 AM
To: opendtv@xxxxxxxxxxxxx
Subject: [opendtv] Re: Twang's Tuesday Tribune (Mark's Monday Memo)
> Oh please. People have been crowing about MPEG4 object layers
> for what,
> almost 6 years. I have yet to see anything widespread
> materialize that
> is anything but a glorified one-off show-floor demo.
Perhaps true, but I think Tom had an interesting concept there.
I've been wondering how ad placements in the program can be
updated when the program is rerun. If the embedded ads are to
function as revenue makers, they need to be updatable, right?
This would be a way of making the ads useful for more than just
the first airing of the content. Better targetting of ads is
an added bonus.
Bert
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