[opendtv] Re: Twang's Tuesday Tribune (Mark's Monday Memo)
- From: "John Willkie" <jmwillkie@xxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 11 May 2004 19:31:20 -0700
Tom;
As a business, you then need to balance the additional revenue over the cost
of putting the new content into the essence streams, then the cost of new
prints.
The fact is that you need a new copyright, also, if you add content. Not if
you subtract content. Subtracting a box of Post Toasties in a
breakfast-table scene because the advertising contract expired just won't
happen. Remember, many marquee directors get final cut of their product.
They'd have to be rehired to put in a new spot.
Talk about workflow ...
John Willkie
-----Original Message-----
From: opendtv-bounce@xxxxxxxxxxxxx
[mailto:opendtv-bounce@xxxxxxxxxxxxx]On Behalf Of Tom Barry
Sent: Tuesday, May 11, 2004 5:54 PM
To: opendtv@xxxxxxxxxxxxx
Subject: [opendtv] Re: Twang's Tuesday Tribune (Mark's Monday Memo)
It adds marketing options. One advertiser may only want to have a
dated product placement with a short shelf life and you can now sell
that cheaper, knowing you can sell something completely different on
the reruns or the DVD.
- Tom
John Willkie wrote:
> Updated? On what planet?
>
> The REASON that ADVERTISERS participate in PRODUCT PLACEMENTS is simple:
> pay once, the "commercial" runs each time the show is shown, and the
message
> is part of the environment. It sure worked for "Reese's Pieces" (E.T.)
> because Mars didn't want to pay to advertise M&Ms.
>
> So, to what advantage would you offer "placers" these short term
placements?
> It's like a commercial, but more expensive?
>
> John Willkie
>
>
>
> -----Original Message-----
> From: opendtv-bounce@xxxxxxxxxxxxx
> [mailto:opendtv-bounce@xxxxxxxxxxxxx]On Behalf Of Manfredi, Albert E
> Sent: Tuesday, May 11, 2004 7:12 AM
> To: opendtv@xxxxxxxxxxxxx
> Subject: [opendtv] Re: Twang's Tuesday Tribune (Mark's Monday Memo)
>
>
>
>>Oh please. People have been crowing about MPEG4 object layers
>>for what,
>>almost 6 years. I have yet to see anything widespread
>>materialize that
>>is anything but a glorified one-off show-floor demo.
>
>
> Perhaps true, but I think Tom had an interesting concept there.
> I've been wondering how ad placements in the program can be
> updated when the program is rerun. If the embedded ads are to
> function as revenue makers, they need to be updatable, right?
> This would be a way of making the ads useful for more than just
> the first airing of the content. Better targetting of ads is
> an added bonus.
>
> Bert
>
>
>
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