[opendtv] Re: News: LTE Tempts With Advanced Services
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Mon, 11 Jun 2012 12:20:24 -0400
At 5:14 PM -0500 6/10/12, Manfredi, Albert E wrote:
Sorry, Craig, but quite honestly, this sounds no more convincing
than the old saw about we should have gone to DVB-T to save OTA TV.
Modulation is not what makes the difference. Going to LTE does not
change the way cellcos and congloms view FOTA TV.
Correct. Modulation is ONLY important IF you want people to actually
watch the OTA service. Clearly this WAS NOT something the congloms
cared about when the ATSC standard was created. I'll even go so far
as to agree that choosing DVB-T would not have made a big difference,
since the congloms did not want viewers to use the OTA service - THEY
DID want viewers to subscribe to MVPDs so that they could develop the
second revenues stream from retrans consent.
The whole ATSC debacle was about protecting broadcast spectrum, just
as the current debate is about keeping spectrum out of the hands of
the Telcos.
It should be clear now that the end game is to keep people paying for
advertiser supported TV. It took the congloms awhile, but they have
figured out how to stay in control - all you need is an MVPD
subscription.
Makes one wonder if Bert will finally be forced to give in...
It all boils down to the fact that the politicians are protecting
the content oligopoly. Broadcasters are going to receive the bulk of
campaign advertising revenues again this election cycle. We're
talking about a potential haul of nearly $6 billion.
There has been much conjecture about what Steve Jobs meant when he
said "we've finally cracked it."
Me thinks he finally understood that the MVPDs will play a central
role in all of this - neither Apple nor Google have the power to take
on both the congloms and the MVPDs.
Perhaps today Apple will open the Kimono and let us see how they plan
to work WITH the congloms and MVPDs to share the big screen in the
family room.
Can't download from ATSC unless you spend a bunch of time and money.
That's silly. Downloading from ATSC or from ATSC MH is as easy as
the equipment vendors want it to be. And at the same time,
downloading from any purported LTE-TV-exclusive spectrum is just as
difficult as the equipment vendors want it to be. There's nothing
easier to design than an ATSC receiver box, with WiFi, USB, or
Bluetooth output, to feed stuff to a smart phone or tablet.
None of this is rocket science. The only thing preventing it from
happening are road blocks that would prevent ANY other kind of FOTA
TV-exclusive medium to prosper.
Bert
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