[opendtv] Re: News: LTE Tempts With Advanced Services
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 7 Jun 2012 15:23:31 -0500
John Shutt wrote:
> No, all you're really talking about here is to change the mindset
> of advertisers that Internet unicast streaming is as valuable as
> broadcasting.
> Note that for the 8:00 PM hour, 12.2 million people watched
> America's Got Talent, while only 6.8 million watched The
> Bachelorette, 5.5 million watched Hell's Kitchen, 4.1 million
> watched How I Met Your Mother, and a paulry 0.5 million watched
> Breaking Pointe.
And guess what? They watched this from home. Over broadcast cable spectrum,
over DBS broadcast, or over ATSC broadcast.
Now the broadcasters (and Craig, but not me) want to switch to LTE.
Why do you think they can't continue watching these shows? They can. However,
over expensive and 2-way LTE, suddenly there's no absolute need to watch on a
schedule.
If broadcasters want to switch over to LTE, presumably at the expense of ATSC
broadcast spectrum, then the advertisers would follow them over to LTE. But the
mandate to broadcast live or else will be gone. It's not technically mandatory
anymore.
> Convince the advertisers that those same 29 million people will
> watch a unicast stream instead of a broadcast, and convince them
> to pay the same ad rates, and you'll have something.
I'm not the one pushing for LTE, however I have no reason to assume that this
more expensive infrastructure CAN'T provide the program to those same people.
> On the other hand, if the internet traffic genetated by a single
> huge event like the Super Bowl crashes the infrastructure,
There are two basic points to me made on this:
1. It wouldn't crash anything, unless ISPs don't do it right. The ISP nets,
TODAY, *even* with 3G, can use IP multicast for this, if they so choose. It is
only up to THEM. No one is forcing THEM to stay away from IP multicast. So, use
IP multicast, and then EVEN IF the 3G or 4G wireless links are unicast, you'll
still be able to serve a lot of users over an entire market area. These cells
are small as is.
2. If you really think that retaining an EFFICIENT broadcast infrastructure is
desirable, then don't go to LTE. Let the handheld devices depend on existing
wireless Internet networks, and let the broadcasters continue to provide the
efficient broadcast infrastructure.
Bert
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