[opendtv] Re: News: LTE Tempts With Advanced Services
- From: "John Shutt" <shuttj@xxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 7 Jun 2012 06:08:15 -0400
Bert wrote:
"All we're really talking about here is to change the mindset of TV networks
and broadcasters, to go all-out with Internet unicast streaming, vs
broadcast."
No, all you're really talking about here is to change the mindset of
advertisers that Internet unicast streaming is as valuable as broadcasting.
Here's a snippet of broadcast ratings for Monday, June 4 primetime. This is
broadcast only, and doesn't include cable networks:
http://tvbythenumbers.zap2it.com/2012/06/05/monday-final-ratings-americas-got-talent-adjusted-up/136815/
Note that for the 8:00 PM hour, 12.2 million people watched America's Got
Talent, while only 6.8 million watched The Bachelorette, 5.5 million watched
Hell's Kitchen, 4.1 million watched How I Met Your Mother, and a paulry 0.5
million watched Breaking Pointe.
However, all together, that's 29 million people watching a total of 5
different "unicast streams."
Convince the advertisers that those same 29 million people will watch a
unicast stream instead of a broadcast, and convince them to pay the same ad
rates, and you'll have something.
On the other hand, if the internet traffic genetated by a single huge event
like the Super Bowl crashes the infrastructure, you're going to have to deal
with a lot of pissed off people. "But it worked fine for 'How I Met Your
Mother' last week" is no excuse.
John
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