[opendtv] Re: Twang's Tuesday Tribune (Mark's Monday Memo)
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Thu, 6 May 2004 10:22:47 -0400
At 10:04 AM -0400 5/6/04, Manfredi, Albert E wrote:
>
>As a way of uniquely identifying destinations. Aside from
>the route aggregation problem, identifying destinations
>uniquely in a broadcast system seems counter-productive.
>Large scale broadcast makes sense *because* individual
>destinations don't need to be identified.
>
Why are you trying to eliminate this possibility Bert? It certainly
is feasible, and cable and DBS already are delivering services to
uniquely identified subscribers.
No doubt the vast majority of bits that will be broadcast in the
future will not be targeted to unique addresses - more likely,
viewers will "subscribe" to unique content that they want to cache.
But the handwriting is on the wall. If broadcasters do not update
their business model to support the kind of advertising
accountability that competitors will provide in the future, their
economic engine will continue to decline into irrelevance.
Regards
Craig
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