[opendtv] Digital TV: Brazil to Adopt Anything But the American System

  • From: Mark Aitken <maitken@xxxxxxxxxx>
  • To: OpenDTV <opendtv@xxxxxxxxxxxxx>
  • Date: Thu, 02 Feb 2006 13:28:53 -0500

Found this one today. Could spell disappointment for some. The breaking 
point appears to be:
No Mobile
No Portable

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Digital TV: Brazil to Adopt Anything But the American System

Contributed by Marcela Rebelo

Wednesday, 01 February 2006

The government is concluding its debates to select the most adequate 
system for Brazil's digital TV format. An
interministerial meeting was held Tuesday, January 31, in the Planalto 
Palace to discuss this question.
In a public hearing in Congress, the minister of Communications, Hélio 
Costa, affirmed that the government has been
"paring down" its choices.

According to Costa, two consortia that studied the matter indicated the 
Japanese system as the best choice for the
country. In an interview with the press, however, the minister said that 
the choice is between the Japanese and the
European format.

Costa emphasized that president Luiz Inácio Lula da Silva will have the 
last word on which is the best format. "The
minister's orientation need not be followed; we have to adopt common 
guidelines," he pointed out.

According to the minister, the decree that provides for the implantation 
of digital TV in the country determines that certain
requirements be met, such as high definition, interactivity, 
portability, and mobility.

Costa believes that the model adopted in Brazil can serve as a 
"flagship" for digital TV in South America. "It is a moment
in which all those interested in digital TV are competing for a 
Brazilian market that may show the path digital TV will
follow in Latin America," he remarked.

Besides the Japanese and European models, there is the American system, 
which has not yet been completely ruled
out. Expert opinion is divided over which is the best format for Brazil.

"The Americans said they could offer more innovations by July. The 
Europeans offered loans on the order of 300 million
euros. The Japanese are also offering 300 million euros and tools from 
their system that can be developed in Brazil,"
Costa explained.

The initial forecast is for the government to define Brazil's digital TV 
format in February and for the first experimental
broadcast to occur in June during the World Soccer Cup.

Agência Brasil

-- 
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Regards,
Mark A. Aitken
Director, Advanced Technology

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